| Serial Number | 88116047 |
| Word Mark | SMILES DRIVER REWARDS |
| Filing Date | Thursday, September 13, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 26, 2019 |
| Registration Number | 5917896 |
| Registration Date | Tuesday, November 26, 2019 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 10, 2019 |
| Description of Mark | The mark consists of the word "Smiles", beginning with an upper-case, curved "S" in the shape of a roadway, followed by lower-case "miles". The words "Driver Rewards", in initial caps, follow underneath "miles". |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Providing an incentive award program for customers through the issuance and processing of loyalty points that can be redeemed for the purchase of motor fuels and convenience store items |
| Disclaimer with Predetermined Text | "DRIVER REWARDS" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 21, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, June 3, 2005 |
| First Use In Commerce Date | Friday, June 3, 2005 |
| Party Name | Exxon Mobil Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75039 |
| Party Name | Exxon Mobil Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75039 |
| Party Name | Exxon Mobil Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75039 |
| Event Date | Event Description |
| Wednesday, July 19, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, November 26, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 10, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 10, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 21, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, August 8, 2019 | ASSIGNED TO LIE |
| Tuesday, July 30, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, June 25, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, June 24, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 24, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, December 24, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, December 24, 2018 | NON-FINAL ACTION E-MAILED |
| Monday, December 24, 2018 | NON-FINAL ACTION WRITTEN |
| Monday, December 24, 2018 | ASSIGNED TO EXAMINER |
| Saturday, September 22, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, September 21, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, September 17, 2018 | NEW APPLICATION ENTERED |