SMILES Trademark

Trademark Overview

On Wednesday, June 4, 2025, a trademark application was filed for SMILES with the United States Patent and Trademark Office. The USPTO has given the SMILES trademark a serial number of 99217957. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, November 25, 2025. This trademark is owned by Scooter's Coffee, LLC. The SMILES trademark is filed in the Advertising, Business and Retail Services category with the following description:

Customer loyalty reward and recognition program, namely, the administration of a customer loyalty program that enables registered customers to earn and redeem reward points for free and discounted menu items, coupons, rebates, special offers, and discounts on menu items; drive-through retail store services featuring coffee, tea, smoothies, food, and related goods
smiles

General Information

Serial Number99217957
Word MarkSMILES
Filing DateWednesday, June 4, 2025
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, November 25, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 25, 2025

Trademark Statements

Goods and ServicesCustomer loyalty reward and recognition program, namely, the administration of a customer loyalty program that enables registered customers to earn and redeem reward points for free and discounted menu items, coupons, rebates, special offers, and discounts on menu items; drive-through retail store services featuring coffee, tea, smoothies, food, and related goods

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, June 4, 2025
Primary Code035
First Use Anywhere DateTuesday, April 15, 2025
First Use In Commerce DateTuesday, April 15, 2025

Trademark Owner History

Party NameScooter's Coffee, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressOmaha, NE 68154
Party NameScooter's Coffee, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressOmaha, NE 68154

Trademark Events

Event DateEvent Description
Wednesday, June 4, 2025NEW APPLICATION ENTERED
Wednesday, June 4, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, June 4, 2025APPLICATION FILING RECEIPT MAILED
Friday, October 24, 2025ASSIGNED TO EXAMINER
Friday, October 24, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 19, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 25, 2025PUBLISHED FOR OPPOSITION
Tuesday, November 25, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Related Keywords

smiles menu customer program items reward loyalty retail through discounts store