SMILES Trademark
Trademark Overview
On Wednesday, June 4, 2025, a trademark application was filed for SMILES with the United States Patent and Trademark Office. The USPTO has given the SMILES trademark a serial number of 99217957. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Friday, June 5, 2026. This trademark is owned by Scooter's Coffee, LLC. The SMILES trademark is filed in the Advertising, Business and Retail Services category with the following description:
Customer loyalty reward and recognition program, namely, the administration of a customer loyalty program that enables
registered customers to earn and redeem reward points for free and discounted menu items, coupons, rebates, special offers, and
discounts on menu items; drive-through retail store services featuring coffee, tea, smoothies, breakfast sandwiches, and pastries,
excluding frozen breakfast sandwiches and pastries
General Information
| Serial Number | 99217957 |
| Word Mark | SMILES |
| Filing Date | Wednesday, June 4, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Friday, June 5, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 25, 2025 |
Trademark Statements
| Goods and Services | Customer loyalty reward and recognition program, namely, the administration of a customer loyalty program that enables
registered customers to earn and redeem reward points for free and discounted menu items, coupons, rebates, special offers, and
discounts on menu items; drive-through retail store services featuring coffee, tea, smoothies, breakfast sandwiches, and pastries,
excluding frozen breakfast sandwiches and pastries |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 4, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, April 15, 2025 |
| First Use In Commerce Date | Tuesday, April 15, 2025 |
Trademark Owner History
| Party Name | Scooter's Coffee, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Omaha, NE 68154
US |
| Party Name | Scooter's Coffee, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Omaha, NE 68154
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, June 4, 2025 | NEW APPLICATION ENTERED |
| Wednesday, June 4, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, June 4, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, October 24, 2025 | ASSIGNED TO EXAMINER |
| Friday, October 24, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 19, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 25, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 25, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, December 22, 2025 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, March 31, 2026 | TEAS POST PUBLICATION AMENDMENT RECEIVED |
| Thursday, May 21, 2026 | ASSIGNED TO PETITION STAFF |
| Friday, May 22, 2026 | POST PUBLICATION AMENDMENT - ENTERED |
| Thursday, June 4, 2026 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
