| Serial Number | 86451242 |
| Word Mark | SMILENOW |
| Filing Date | Tuesday, November 11, 2014 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 23, 2018 |
| Registration Number | 5383128 |
| Registration Date | Tuesday, January 23, 2018 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 7, 2017 |
| Pseudo Mark | SMILE NOW |
| Goods and Services | Online retail store services for dental appliances |
| Goods and Services | Dentistry |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 19, 2014 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, June 13, 2011 |
| First Use In Commerce Date | Monday, June 13, 2011 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 19, 2014 |
| Primary Code | 044 |
| First Use Anywhere Date | Sunday, September 10, 2006 |
| First Use In Commerce Date | Sunday, September 10, 2006 |
| Party Name | E. S. Cruz, DMD, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Corona, CA 92882 |
| Party Name | E. S. Cruz, DMD, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Corona, CA 92882 |
| Party Name | E. S. Cruz, DMD, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Corona, CA 92882 |
| Event Date | Event Description |
| Monday, January 23, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, March 28, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, January 23, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 7, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 7, 2017 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 18, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 3, 2017 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, October 2, 2017 | ASSIGNED TO LIE |
| Wednesday, September 20, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, March 20, 2017 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Monday, September 19, 2016 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Saturday, March 19, 2016 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Saturday, September 19, 2015 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Saturday, September 19, 2015 | LETTER OF SUSPENSION E-MAILED |
| Saturday, September 19, 2015 | SUSPENSION LETTER WRITTEN |
| Friday, September 4, 2015 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, September 3, 2015 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, September 3, 2015 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, March 3, 2015 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, March 3, 2015 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 3, 2015 | NON-FINAL ACTION WRITTEN |
| Monday, March 2, 2015 | ASSIGNED TO EXAMINER |
| Thursday, November 20, 2014 | NOTICE OF PSEUDO MARK E-MAILED |
| Wednesday, November 19, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, November 14, 2014 | NEW APPLICATION ENTERED |