SMILEMATTER Trademark

Trademark Overview

On Wednesday, April 6, 2022, a trademark application was filed for SMILEMATTER with the United States Patent and Trademark Office. The USPTO has given the SMILEMATTER trademark a serial number of 97980102. The federal status of this trademark filing is SU - NON-FINAL ACTION - MAILED as of Friday, June 27, 2025. This trademark is owned by ZS Endorsement, LLC. The SMILEMATTER trademark is filed in the Houseware & Glass Products, Clothing & Apparel Products, and Staple Food Products categories with the following description:

General café items, namely, coffee, tea, coffee beans, coffee grounds, candy bars, chocolate-covered nuts, tea bags, loose leaf tea in the nature of processed tea leaves, sandwiches; baked goods, namely, scones, muffins, cupcakes, bagels, cakes, cookies, bread, cinnamon rolls, marshmallow rice treats in the nature of rice-based snack foods

General apparel, namely, hats and shirts

General housewares, namely, mugs and cups
smilematter

General Information

Serial Number97980102
Word MarkSMILEMATTER
Filing DateWednesday, April 6, 2022
Status807 - SU - NON-FINAL ACTION - MAILED
Status DateFriday, June 27, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 13, 2023

Trademark Statements

Goods and ServicesGeneral café items, namely, coffee, tea, coffee beans, coffee grounds, candy bars, chocolate-covered nuts, tea bags, loose leaf tea in the nature of processed tea leaves, sandwiches; baked goods, namely, scones, muffins, cupcakes, bagels, cakes, cookies, bread, cinnamon rolls, marshmallow rice treats in the nature of rice-based snack foods
Pseudo MarkSMILE MATTER
Goods and ServicesGeneral apparel, namely, hats and shirts
Goods and ServicesGeneral housewares, namely, mugs and cups

Classification Information

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateTuesday, April 12, 2022
Primary Code021
First Use Anywhere DateFriday, September 30, 2022
First Use In Commerce DateFriday, September 30, 2022
International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateTuesday, April 12, 2022
Primary Code025
First Use Anywhere DateFriday, September 30, 2022
First Use In Commerce DateFriday, September 30, 2022
International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, April 12, 2022
Primary Code030
First Use Anywhere DateFriday, September 30, 2022
First Use In Commerce DateFriday, September 30, 2022

Trademark Owner History

Party NameZS Endorsement, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressWilmington, DE 19808
Party NameZS Endorsement, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressWilmington, DE 19808

Trademark Events

Event DateEvent Description
Tuesday, April 12, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, April 9, 2022NEW APPLICATION ENTERED
Friday, January 6, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 6, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 6, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, January 23, 2023ASSIGNED TO EXAMINER
Tuesday, January 31, 2023NON-FINAL ACTION WRITTEN
Monday, May 1, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, May 1, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, May 8, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, January 31, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, January 31, 2023NON-FINAL ACTION E-MAILED
Monday, May 1, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, June 13, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Thursday, February 8, 2024SOU TEAS EXTENSION RECEIVED
Thursday, February 8, 2024SOU EXTENSION 1 GRANTED
Thursday, February 8, 2024SOU EXTENSION 1 FILED
Wednesday, May 24, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 13, 2023PUBLISHED FOR OPPOSITION
Tuesday, August 8, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, February 9, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, April 23, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, April 23, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, April 23, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, April 23, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, June 6, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, June 6, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, June 6, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, June 6, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 17, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, July 17, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, August 5, 2024SOU TEAS EXTENSION RECEIVED
Monday, August 5, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 6, 2024SOU EXTENSION 2 GRANTED
Tuesday, August 6, 2024SOU EXTENSION 2 FILED
Sunday, February 9, 2025USE AMENDMENT FILED
Monday, February 10, 2025TEAS STATEMENT OF USE RECEIVED
Monday, February 10, 2025TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, April 22, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, May 29, 2025STATEMENT OF USE PROCESSING COMPLETE
Wednesday, July 17, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, February 10, 2025DIVISIONAL REQUEST RECEIVED
Friday, June 27, 2025SU - NON-FINAL ACTION - WRITTEN
Friday, June 27, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, June 27, 2025NON-FINAL ACTION E-MAILED
Friday, May 30, 2025DIVISIONAL PROCESSING COMPLETE

Related Keywords

smilematter namely general coffee nature rice marshmallow rolls cookies cakes treats