| Serial Number | 87957968 |
| Word Mark | SMILEJOY |
| Filing Date | Tuesday, June 12, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 19, 2019 |
| Registration Number | 5678798 |
| Registration Date | Tuesday, February 19, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 4, 2018 |
| Description of Mark | The mark consists of the wording "smilejoy" in stylized form, with some heart designs located in the letter "s", "m", and "e" and the dot on the letter "I" shown as a smile face. |
| Goods and Services | Board games; Card games; Chess games; Chessboards; Counters and marbles for games; Dice; Dominoes; Jigsaw puzzles; Mah-jong; Parlor games; Parlour games |
| Pseudo Mark | SMILE JOY |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, June 17, 2018 |
| Primary Code | 028 |
| First Use Anywhere Date | Tuesday, October 31, 2017 |
| First Use In Commerce Date | Tuesday, October 31, 2017 |
| Party Name | Ningbo Smilejoy Import & Export Co., Ltd. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Ningbo, Zhejiang 315599 CN |
| Party Name | Ningbo Smilejoy Import & Export Co., Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Ningbo, Zhejiang 315599 CN |
| Party Name | Ningbo Smilejoy Import & Export Co., Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Ningbo, Zhejiang 315599 CN |
| Event Date | Event Description |
| Friday, October 5, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, June 15, 2018 | NEW APPLICATION ENTERED |
| Sunday, June 17, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 19, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, September 28, 2018 | ASSIGNED TO EXAMINER |
| Friday, October 5, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, October 5, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Friday, October 5, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Friday, October 5, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, February 19, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, September 4, 2024 | TEAS SECTION 8 RECEIVED |
| Sunday, October 21, 2018 | ASSIGNED TO LIE |
| Wednesday, November 14, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 4, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 4, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 19, 2019 | REGISTERED-PRINCIPAL REGISTER |