| Serial Number | 86631049 |
| Word Mark | SMILEADVANTAGE |
| Filing Date | Friday, May 15, 2015 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, August 20, 2025 |
| Registration Number | 4912580 |
| Registration Date | Tuesday, March 8, 2016 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 22, 2015 |
| Description of Mark | The mark consists of the word "SmileAdvanatage" in distinctive typeface followed by the stylized outline of a tooth inside which outline is placed a Greek cross. |
| Pseudo Mark | SMILE ADVANTAGE |
| Goods and Services | Administration of pre-paid dental plans, namely, a program that provides for prepayment of fees for dental exams and that provides for the offering of quality dental care at a discount |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | [ Dentist services, namely, offering quality dental care at a discount ] |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, May 23, 2015 |
| Primary Code | 036 |
| First Use Anywhere Date | Sunday, February 1, 2015 |
| First Use In Commerce Date | Sunday, February 1, 2015 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Wednesday, August 20, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | Sunday, February 1, 2015 |
| First Use In Commerce Date | Sunday, February 1, 2015 |
| Party Name | SMILE ADVANTAGE, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Louis, MO 63129 |
| Party Name | Breakthrough Dental Consulting, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Louis, MO 63127 |
| Party Name | Breakthrough Dental Consulting, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Louis, MO 63127 |
| Party Name | Breakthrough Dental Consulting, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Louis, MO 63127 |
| Event Date | Event Description |
| Saturday, May 23, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 26, 2015 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, August 27, 2015 | ASSIGNED TO EXAMINER |
| Thursday, September 3, 2015 | COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY |
| Thursday, September 3, 2015 | EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED |
| Tuesday, October 6, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, November 19, 2015 | ASSIGNED TO LIE |
| Thursday, November 19, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, September 3, 2015 | EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Thursday, September 3, 2015 | NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Wednesday, September 30, 2015 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Thursday, October 1, 2015 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, October 1, 2015 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 1, 2015 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 1, 2015 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, December 2, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 22, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, April 12, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, March 8, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, July 15, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, July 15, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, July 15, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, December 22, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 8, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Monday, March 8, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, April 8, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, August 20, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, August 20, 2025 | REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8 |
| Wednesday, August 20, 2025 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, August 20, 2025 | REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED |
| Wednesday, August 20, 2025 | NOTICE OF ACCEPTANCE OF PARTIAL SEC. 8 & 9 EMAILED |
| Saturday, March 8, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |