| Serial Number | 97504085 |
| Word Mark | SMILE WITH A NEW SHADE AND TURN YOUR GOLD SMILES TO PLATINUM |
| Filing Date | Thursday, July 14, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 21, 2023 |
| Registration Number | 7006363 |
| Registration Date | Tuesday, March 21, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 3, 2023 |
| Description of Mark | The mark consists of "SMILE WITH A NEW SHADE AND TURN YOUR GOLD SMILES TO PLATINUM," with "GOLD" in gold, "PLATINUM" in a gray and white mottled pattern, and the rest of the words in white, all against the design of a mouth with red lips and white teeth biting the lower lip, against a black square background with the two vertical sides in a gray and white mottled pattern resembling diamonds sparkling.". |
| Indication of Colors claimed | The color(s) gold, gray, white, red and black is/are claimed as a feature of the mark. |
| Goods and Services | Teeth whitening services |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 4, 2022 |
| Primary Code | 044 |
| First Use Anywhere Date | Thursday, July 1, 2021 |
| First Use In Commerce Date | Thursday, July 1, 2021 |
| Party Name | Platinum Plus Teeth Whitening |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bayville, NJ 08721 |
| Party Name | Platinum Plus Teeth Whitening |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bayville, NJ 08721 |
| Party Name | Platinum Plus Teeth Whitening |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bayville, NJ 08721 |
| Event Date | Event Description |
| Tuesday, March 21, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, March 21, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 3, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 3, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 14, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, November 25, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, November 25, 2022 | EXAMINER'S AMENDMENT ENTERED |
| Friday, November 25, 2022 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, November 25, 2022 | EXAMINERS AMENDMENT E-MAILED |
| Friday, November 25, 2022 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, November 23, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, November 22, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, November 22, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, November 21, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, November 21, 2022 | NON-FINAL ACTION E-MAILED |
| Monday, November 21, 2022 | NON-FINAL ACTION WRITTEN |
| Friday, November 18, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, November 18, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, November 18, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, November 17, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, November 17, 2022 | NON-FINAL ACTION E-MAILED |
| Thursday, November 17, 2022 | NON-FINAL ACTION WRITTEN |
| Thursday, November 17, 2022 | ASSIGNED TO EXAMINER |
| Friday, August 5, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, August 4, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, July 18, 2022 | NEW APPLICATION ENTERED |