| Serial Number | 88312367 |
| Word Mark | SMILE START |
| Filing Date | Friday, February 22, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 7, 2020 |
| Registration Number | 5953347 |
| Registration Date | Tuesday, January 7, 2020 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, October 22, 2019 |
| Indication of Colors claimed | The color(s) Black, White, and Dark Blue is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the word "Smile" in white and "Start" in dark blue but the two words are not spaced from one another and are one word i.e. "SmileStart". The background of the mark is black. |
| Goods and Services | Dentistry services in the field of orthodontics and whitening teeth for the purpose of providing the perfect smile to clients |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 14, 2019 |
| Primary Code | 044 |
| First Use Anywhere Date | Thursday, May 12, 2016 |
| First Use In Commerce Date | Thursday, May 12, 2016 |
| Party Name | Whitening Bar LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90048 |
| Party Name | Whitening Bar LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90048 |
| Party Name | Whitening Bar LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90048 |
| Event Date | Event Description |
| Tuesday, January 7, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 22, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 22, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 2, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Sunday, September 15, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, August 15, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, August 15, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, August 14, 2019 | ASSIGNED TO LIE |
| Monday, August 5, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, May 11, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, May 11, 2019 | NON-FINAL ACTION E-MAILED |
| Saturday, May 11, 2019 | NON-FINAL ACTION WRITTEN |
| Friday, May 3, 2019 | ASSIGNED TO EXAMINER |
| Thursday, March 14, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, February 26, 2019 | NEW APPLICATION ENTERED IN TRAM |