SMILE DIRECT CLUB Trademark

Trademark Overview


On Tuesday, March 26, 2019, a trademark application was filed for SMILE DIRECT CLUB with the United States Patent and Trademark Office. The USPTO has given the SMILE DIRECT CLUB trademark a serial number of 88975564. The federal status of this trademark filing is REGISTERED as of Tuesday, December 3, 2019. This trademark is owned by SmileDirectClub, LLC. The SMILE DIRECT CLUB trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Jewelry Products, and Clothing & Apparel Products categories with the following description:

Portable selfie lights for use in mobile phone photography; magnetically encoded gift cards; downloadable gift cards for digital delivery

Rubber or silicone wristbands in the nature of a bracelet

Clothing, namely, T-shirts, sweatshirts and hoodies
smile direct club

General Information


Serial Number88975564
Word MarkSMILE DIRECT CLUB
Filing DateTuesday, March 26, 2019
Status700 - REGISTERED
Status DateTuesday, December 3, 2019
Registration Number5926755
Registration DateTuesday, December 3, 2019
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 17, 2019

Trademark Statements


Goods and ServicesPortable selfie lights for use in mobile phone photography; magnetically encoded gift cards; downloadable gift cards for digital delivery
Goods and ServicesRubber or silicone wristbands in the nature of a bracelet
Goods and ServicesClothing, namely, T-shirts, sweatshirts and hoodies

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, April 11, 2019
Primary Code009
First Use Anywhere DateMonday, November 5, 2018
First Use In Commerce DateMonday, November 5, 2018

International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateThursday, April 11, 2019
Primary Code014
First Use Anywhere DateWednesday, November 21, 2018
First Use In Commerce DateWednesday, November 21, 2018

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateThursday, April 11, 2019
Primary Code025
First Use Anywhere DateWednesday, November 21, 2018
First Use In Commerce DateWednesday, November 21, 2018

Trademark Owner History


Party NameSDC U.S. SMILEPAY SPV
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressWILMINGTON, DE 19890

Party NameSmileDirectClub, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Party NameSmileDirectClub, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Party NameSmileDirectClub, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Trademark Events


Event DateEvent Description
Wednesday, June 3, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, December 3, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, September 17, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 17, 2019PUBLISHED FOR OPPOSITION
Wednesday, August 28, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, August 9, 2019ASSIGNED TO LIE
Wednesday, July 31, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, July 30, 2019EXAMINER'S AMENDMENT ENTERED
Tuesday, July 30, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, July 30, 2019EXAMINERS AMENDMENT E-MAILED
Tuesday, July 30, 2019EXAMINERS AMENDMENT -WRITTEN
Tuesday, July 23, 2019DIVISIONAL PROCESSING COMPLETE
Tuesday, June 11, 2019DIVISIONAL REQUEST RECEIVED
Wednesday, July 17, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, June 11, 2019TEAS REQUEST TO DIVIDE RECEIVED
Friday, June 7, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, June 7, 2019NON-FINAL ACTION E-MAILED
Friday, June 7, 2019NON-FINAL ACTION WRITTEN
Thursday, June 6, 2019ASSIGNED TO EXAMINER
Thursday, April 11, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, March 29, 2019NEW APPLICATION ENTERED IN TRAM