SMILE DIRECT CLUB Trademark

Trademark Overview


On Tuesday, March 26, 2019, a trademark application was filed for SMILE DIRECT CLUB with the United States Patent and Trademark Office. The USPTO has given the SMILE DIRECT CLUB trademark a serial number of 88356711. The federal status of this trademark filing is REGISTERED as of Tuesday, May 24, 2022. This trademark is owned by SmileDirectClub, LLC. The SMILE DIRECT CLUB trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail outlets featuring dental impression kits, orthodontic and dental supplies, giftware, and providing referral and appointment scheduling services to licensed dental professionals for clear aligner treatment plans through teledentistry; online retail store services featuring dental impression kits, orthodontic and dental supplies, giftware, gift cards, and clothing and accessories
smile direct club

General Information


Serial Number88356711
Word MarkSMILE DIRECT CLUB
Filing DateTuesday, March 26, 2019
Status700 - REGISTERED
Status DateTuesday, May 24, 2022
Registration Number6727013
Registration DateTuesday, May 24, 2022
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 1, 2022

Trademark Statements


Goods and ServicesRetail outlets featuring dental impression kits, orthodontic and dental supplies, giftware, and providing referral and appointment scheduling services to licensed dental professionals for clear aligner treatment plans through teledentistry; online retail store services featuring dental impression kits, orthodontic and dental supplies, giftware, gift cards, and clothing and accessories

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, April 11, 2019
Primary Code035
First Use Anywhere DateFriday, September 30, 2016
First Use In Commerce DateFriday, September 30, 2016

Trademark Owner History


Party NameOTIP HOLDING, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressWEST PALM BEACH, FL 33401

Party NameSDC U.S. SMILEPAY SPV
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressWILMINGTON, DE 19890

Party NameSDC U.S. SMILEPAY SPV
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressWILMINGTON, DE 19890

Party NameSDC U.S. SMILEPAY SPV
Party Type11 - New Owner Before Publication
Legal Entity Type99 - Other
AddressWILMINGTON, DE 19890

Party NameSmileDirectClub, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Trademark Events


Event DateEvent Description
Friday, June 7, 2019NON-FINAL ACTION WRITTEN
Friday, March 29, 2019NEW APPLICATION ENTERED
Thursday, April 11, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, June 6, 2019ASSIGNED TO EXAMINER
Friday, June 7, 2019NON-FINAL ACTION E-MAILED
Friday, June 7, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, June 11, 2019DIVISIONAL REQUEST RECEIVED
Tuesday, June 11, 2019TEAS REQUEST TO DIVIDE RECEIVED
Wednesday, July 17, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, July 23, 2019DIVISIONAL PROCESSING COMPLETE
Thursday, August 1, 2019ATTORNEY REVIEW COMPLETED
Saturday, December 7, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, December 23, 2019ASSIGNED TO LIE
Friday, December 27, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, December 27, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, January 6, 2020ASSIGNED TO EXAMINER
Tuesday, January 28, 2020FINAL REFUSAL WRITTEN
Tuesday, January 28, 2020FINAL REFUSAL E-MAILED
Tuesday, January 28, 2020NOTIFICATION OF FINAL REFUSAL EMAILED
Wednesday, June 3, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, July 28, 2020TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, July 28, 2020EXPARTE APPEAL RECEIVED AT TTAB
Wednesday, July 29, 2020JURISDICTION RESTORED TO EXAMINING ATTORNEY
Wednesday, July 29, 2020EX PARTE APPEAL-INSTITUTED
Friday, July 31, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, July 31, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, August 28, 2020NOTIFICATION OF ACTION DENYING REQ FOR RECON E-MAILED
Friday, August 28, 2020ACTION CONTINUING FINAL - COMPLETED
Friday, August 28, 2020ACTION DENYING REQ FOR RECON E-MAILED
Tuesday, July 6, 2021JURISDICTION RESTORED TO EXAMINING ATTORNEY
Friday, November 19, 2021JURISDICTION RESTORED TO EXAMINING ATTORNEY
Wednesday, September 8, 2021SUBSEQUENT FINAL REFUSAL WRITTEN
Wednesday, September 8, 2021ACTION DENYING REQ FOR RECON E-MAILED
Wednesday, September 8, 2021NOTIFICATION OF ACTION DENYING REQ FOR RECON E-MAILED
Thursday, January 27, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, March 1, 2022PUBLISHED FOR OPPOSITION
Thursday, January 27, 2022LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, February 9, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 1, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 24, 2022REGISTERED-PRINCIPAL REGISTER
Thursday, August 8, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, May 24, 2022NOTICE OF REGISTRATION CONFIRMATION EMAILED