SMILE DIRECT CLUB Trademark

Trademark Overview


On Tuesday, January 22, 2019, a trademark application was filed for SMILE DIRECT CLUB with the United States Patent and Trademark Office. The USPTO has given the SMILE DIRECT CLUB trademark a serial number of 88270716. The federal status of this trademark filing is REGISTERED as of Tuesday, February 18, 2020. This trademark is owned by SMILEDIRECTCLUB, LLC. The SMILE DIRECT CLUB trademark is filed in the Education & Entertainment Services category with the following description:

Providing a website featuring blogs, non-downloadable videos and non-downloadable publications in the nature of articles and posts in the fields of lifestyle, beauty, health, diet, wellness, orthodontia and oral health; training and educational services, namely, providing classes, online non-downloadable educational videos, and in-person training programs in the fields of dentistry and orthodontia and distributing educational materials in connection therewith
smile direct club

General Information


Serial Number88270716
Word MarkSMILE DIRECT CLUB
Filing DateTuesday, January 22, 2019
Status700 - REGISTERED
Status DateTuesday, February 18, 2020
Registration Number5987767
Registration DateTuesday, February 18, 2020
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, December 3, 2019

Trademark Statements


Goods and ServicesProviding a website featuring blogs, non-downloadable videos and non-downloadable publications in the nature of articles and posts in the fields of lifestyle, beauty, health, diet, wellness, orthodontia and oral health; training and educational services, namely, providing classes, online non-downloadable educational videos, and in-person training programs in the fields of dentistry and orthodontia and distributing educational materials in connection therewith
Description of MarkThe mark consists of the word "SMILE" with the words "DIRECT CLUB" in a curve below the word "SMILE".
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, February 13, 2019
Primary Code041
First Use Anywhere DateTuesday, March 29, 2016
First Use In Commerce DateTuesday, March 29, 2016

Trademark Owner History


Party NameOTIP HOLDING, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressWEST PALM BEACH, FL 33401

Party NameSDC U.S. SMILEPAY SPV
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressWILMINGTON, DE 19890

Party NameSMILEDIRECTCLUB, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Party NameSMILEDIRECTCLUB, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Party NameSMILEDIRECTCLUB, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Trademark Events


Event DateEvent Description
Friday, April 5, 2019NON-FINAL ACTION E-MAILED
Friday, January 25, 2019NEW APPLICATION ENTERED
Wednesday, February 13, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, April 1, 2019ASSIGNED TO EXAMINER
Monday, April 1, 2019ASSIGNED TO EXAMINER
Friday, April 5, 2019NON-FINAL ACTION WRITTEN
Friday, April 5, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, October 2, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, October 2, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, October 4, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, October 21, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, October 25, 2019ASSIGNED TO LIE
Wednesday, November 13, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 3, 2019PUBLISHED FOR OPPOSITION
Tuesday, December 3, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 18, 2020REGISTERED-PRINCIPAL REGISTER
Wednesday, June 3, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, August 8, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP