SMILE DIRECT CLUB Trademark

Trademark Overview


On Sunday, January 20, 2019, a trademark application was filed for SMILE DIRECT CLUB with the United States Patent and Trademark Office. The USPTO has given the SMILE DIRECT CLUB trademark a serial number of 88268858. The federal status of this trademark filing is REGISTERED as of Tuesday, February 16, 2021. This trademark is owned by SmileDirectClub, LLC. The SMILE DIRECT CLUB trademark is filed in the Medical Instrument Products category with the following description:

Dental impression trays; LED tooth whitening light for dental purposes; protective carrying cases for teeth aligners; teeth aligners; orthodontic appliances; orthodontic retainers; dental impression kits comprised primarily of dental impression trays and also including dental impression materials, smile stretchers in the nature of a mouth expander for dental purposes with printed instructions on the use of dental impression trays and smile stretchers and pre-labeled return packaging related thereto; orthodontic treatment kits comprised primarily of teeth aligners with protective carrying case specifically adapted for carrying teeth aligners and also including tooth whitening preparation, lip balm, and printed instructional manual on the use of teeth aligners
smile direct club

General Information


Serial Number88268858
Word MarkSMILE DIRECT CLUB
Filing DateSunday, January 20, 2019
Status700 - REGISTERED
Status DateTuesday, February 16, 2021
Registration Number6269148
Registration DateTuesday, February 16, 2021
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, December 1, 2020

Trademark Statements


Description of MarkThe mark consists of the word "smile" with the words "DIRECT CLUB" in a curve below the word "smile".
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesDental impression trays; LED tooth whitening light for dental purposes; protective carrying cases for teeth aligners; teeth aligners; orthodontic appliances; orthodontic retainers; dental impression kits comprised primarily of dental impression trays and also including dental impression materials, smile stretchers in the nature of a mouth expander for dental purposes with printed instructions on the use of dental impression trays and smile stretchers and pre-labeled return packaging related thereto; orthodontic treatment kits comprised primarily of teeth aligners with protective carrying case specifically adapted for carrying teeth aligners and also including tooth whitening preparation, lip balm, and printed instructional manual on the use of teeth aligners

Classification Information


International Class010 - Surgical, medical, dental, and veterinary apparatus and instruments, artificial limbs, eyes, and teeth; orthopedic articles; suture materials.
US Class Codes026, 039, 044
Class Status Code6 - Active
Class Status DateTuesday, February 12, 2019
Primary Code010
First Use Anywhere DateWednesday, October 5, 2016
First Use In Commerce DateWednesday, October 5, 2016

Trademark Owner History


Party NameSDC U.S. SMILEPAY SPV
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressWILMINGTON, DE 19890

Party NameSDC U.S. SMILEPAY SPV
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressWILMINGTON, DE 19890

Party NameSDC U.S. SMILEPAY SPV
Party Type11 - New Owner Before Publication
Legal Entity Type99 - Other
AddressWILMINGTON, DE 19890

Party NameSmileDirectClub, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Trademark Events


Event DateEvent Description
Tuesday, February 16, 2021REGISTERED-PRINCIPAL REGISTER
Tuesday, December 1, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 1, 2020PUBLISHED FOR OPPOSITION
Wednesday, November 11, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 27, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 3, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, April 22, 2020REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Monday, October 21, 2019NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Monday, October 21, 2019LETTER OF SUSPENSION E-MAILED
Monday, October 21, 2019SUSPENSION LETTER WRITTEN
Friday, October 4, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 2, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, October 2, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, April 10, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, April 10, 2019NON-FINAL ACTION E-MAILED
Wednesday, April 10, 2019NON-FINAL ACTION WRITTEN
Monday, April 1, 2019ASSIGNED TO EXAMINER
Tuesday, February 12, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, January 23, 2019NEW APPLICATION ENTERED