SMILE DIRECT CLUB Trademark

Trademark Overview


On Friday, May 18, 2018, a trademark application was filed for SMILE DIRECT CLUB with the United States Patent and Trademark Office. The USPTO has given the SMILE DIRECT CLUB trademark a serial number of 87983616. The federal status of this trademark filing is REGISTERED as of Tuesday, February 16, 2021. This trademark is owned by SMILEDIRECTCLUB, LLC. The SMILE DIRECT CLUB trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:

Downloadable software in the nature of a mobile application for collecting and tracking patient data, interacting with patients, scheduling appointments for orthodontic treatment and assessment, and providing patient account details, treatment plans and information related to courses of orthodontic treatment; Downloadable software in the nature of a mobile application for providing customized previews of results to be expected from orthodontic treatment plans
smile direct club

General Information


Serial Number87983616
Word MarkSMILE DIRECT CLUB
Filing DateFriday, May 18, 2018
Status700 - REGISTERED
Status DateTuesday, February 16, 2021
Registration Number6273187
Registration DateTuesday, February 16, 2021
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, June 18, 2019

Trademark Statements


Description of MarkThe mark consists of the word "smile" with the words "DIRECT CLUB" in a curve below the word "smile".
Goods and ServicesDownloadable software in the nature of a mobile application for collecting and tracking patient data, interacting with patients, scheduling appointments for orthodontic treatment and assessment, and providing patient account details, treatment plans and information related to courses of orthodontic treatment; Downloadable software in the nature of a mobile application for providing customized previews of results to be expected from orthodontic treatment plans
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, May 25, 2018
Primary Code009
First Use Anywhere DateThursday, October 29, 2020
First Use In Commerce DateThursday, October 29, 2020

Trademark Owner History


Party NameOTIP HOLDING, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressWEST PALM BEACH, FL 33401

Party NameSDC U.S. SMILEPAY SPV
Party Type31 - New Owner After Registration
Legal Entity Type38 - NOT AVAILABLE
AddressWILMINGTON, DE 19890

Party NameSMILEDIRECTCLUB, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Party NameSMILEDIRECTCLUB, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Party NameSMILEDIRECTCLUB, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Trademark Events


Event DateEvent Description
Wednesday, August 29, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 22, 2018NEW APPLICATION ENTERED
Friday, May 25, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, August 27, 2018ASSIGNED TO EXAMINER
Saturday, September 8, 2018LETTER OF PROTEST EVIDENCE FORWARDED
Saturday, September 15, 2018LETTER OF PROTEST EVIDENCE REVIEWED-NO FURTHER ACTION TAKEN
Tuesday, October 2, 2018PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, October 2, 2018WITHDRAWN FROM PUB - SENIOR ATTORNEY REQUEST
Thursday, October 4, 2018PAPER RECEIVED
Wednesday, October 17, 2018ASSIGNED TO LIE
Tuesday, October 30, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, October 30, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, October 31, 2018NON-FINAL ACTION WRITTEN
Wednesday, October 31, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, October 31, 2018NON-FINAL ACTION E-MAILED
Tuesday, April 30, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, May 29, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 30, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, May 1, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, May 14, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 18, 2019PUBLISHED FOR OPPOSITION
Tuesday, June 18, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 13, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, January 13, 2020SOU TEAS EXTENSION RECEIVED
Monday, January 13, 2020SOU EXTENSION 1 FILED
Monday, January 13, 2020SOU EXTENSION 1 GRANTED
Wednesday, January 15, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, August 3, 2020SOU TEAS EXTENSION RECEIVED
Monday, August 3, 2020SOU EXTENSION 2 FILED
Monday, August 3, 2020SOU EXTENSION 2 GRANTED
Wednesday, August 5, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, November 6, 2020TEAS STATEMENT OF USE RECEIVED
Friday, November 6, 2020TEAS REQUEST TO DIVIDE RECEIVED
Friday, November 6, 2020DIVISIONAL REQUEST RECEIVED
Friday, November 6, 2020USE AMENDMENT FILED
Monday, December 7, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, December 10, 2020ITU OFFICE ACTION ISSUED FOR DIVISIONAL REQUEST
Friday, December 11, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, December 18, 2020STATEMENT OF USE PROCESSING COMPLETE
Friday, December 18, 2020DIVISIONAL PROCESSING COMPLETE
Monday, January 11, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, January 12, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, February 16, 2021REGISTERED-PRINCIPAL REGISTER
Thursday, August 8, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, May 18, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP