SMILE DIRECT CLUB Trademark

Trademark Overview


On Monday, June 4, 2018, a trademark application was filed for SMILE DIRECT CLUB with the United States Patent and Trademark Office. The USPTO has given the SMILE DIRECT CLUB trademark a serial number of 87946706. The federal status of this trademark filing is REGISTERED as of Tuesday, November 5, 2019. This trademark is owned by SMILEDIRECTCLUB, LLC. The SMILE DIRECT CLUB trademark is filed in the Treatment & Processing of Materials Services category with the following description:

Custom manufacture of teeth aligners; custom manufacture of orthodontic retainers
smile direct club

General Information


Serial Number87946706
Word MarkSMILE DIRECT CLUB
Filing DateMonday, June 4, 2018
Status700 - REGISTERED
Status DateTuesday, November 5, 2019
Registration Number5904249
Registration DateTuesday, November 5, 2019
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, June 18, 2019

Trademark Statements


Goods and ServicesCustom manufacture of teeth aligners; custom manufacture of orthodontic retainers
Description of MarkThe mark consists of the word "smile" with the words "DIRECT CLUB" in a curve below the word "smile".
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class040 - Treatment of materials.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateSaturday, June 9, 2018
Primary Code040
First Use Anywhere DateThursday, October 13, 2016
First Use In Commerce DateThursday, October 13, 2016

Trademark Owner History


Party NameOTIP HOLDING, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressWEST PALM BEACH, FL 33401

Party NameSDC U.S. SMILEPAY SPV
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressWILMINGTON, DE 19890

Party NameSMILEDIRECTCLUB, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Party NameSMILEDIRECTCLUB, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Party NameSMILEDIRECTCLUB, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Trademark Events


Event DateEvent Description
Wednesday, August 29, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, June 7, 2018NEW APPLICATION ENTERED
Saturday, June 9, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, August 27, 2018ASSIGNED TO EXAMINER
Saturday, September 8, 2018LETTER OF PROTEST EVIDENCE FORWARDED
Saturday, September 15, 2018LETTER OF PROTEST EVIDENCE REVIEWED-NO FURTHER ACTION TAKEN
Thursday, April 25, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, October 2, 2018PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, October 2, 2018WITHDRAWN FROM PUB - SENIOR ATTORNEY REQUEST
Thursday, October 4, 2018PAPER RECEIVED
Wednesday, October 17, 2018ASSIGNED TO LIE
Wednesday, October 17, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, October 17, 2018AMENDMENT FROM APPLICANT ENTERED
Thursday, October 25, 2018NON-FINAL ACTION WRITTEN
Thursday, October 25, 2018NON-FINAL ACTION E-MAILED
Thursday, October 25, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, May 29, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 13, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, April 25, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, April 26, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, May 14, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 18, 2019PUBLISHED FOR OPPOSITION
Tuesday, June 18, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Friday, August 23, 2019TEAS STATEMENT OF USE RECEIVED
Friday, August 23, 2019USE AMENDMENT FILED
Wednesday, September 18, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, September 18, 2019STATEMENT OF USE PROCESSING COMPLETE
Monday, September 30, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, October 1, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, November 5, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, June 3, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, August 8, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP