SMILE DIRECT CLUB Trademark

Trademark Overview


On Friday, May 18, 2018, a trademark application was filed for SMILE DIRECT CLUB with the United States Patent and Trademark Office. The USPTO has given the SMILE DIRECT CLUB trademark a serial number of 87927047. The federal status of this trademark filing is REGISTERED as of Tuesday, November 5, 2019. This trademark is owned by SMILEDIRECTCLUB, LLC. The SMILE DIRECT CLUB trademark is filed in the Medical & Beauty Services & Agricultural Services category with the following description:

Consultation services in the field of dentistry and orthodontia; providing information in the field of orthodontics; orthodontic scanning services; 3D scanning services using dental apparatus for dimensional measurement; dental and orthodontic evaluation and assessment services; web-based dental and orthodontic assessment services, namely, a series of dental- related questions for response from the user that result in a report providing a recommended course of orthodontic treatment and treatment information; teledentistry services
smile direct club

General Information


Serial Number87927047
Word MarkSMILE DIRECT CLUB
Filing DateFriday, May 18, 2018
Status700 - REGISTERED
Status DateTuesday, November 5, 2019
Registration Number5904213
Registration DateTuesday, November 5, 2019
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, June 18, 2019

Trademark Statements


Description of MarkThe mark consists of the word "smile" with the words "DIRECT CLUB" in a curve below the word "smile".
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesConsultation services in the field of dentistry and orthodontia; providing information in the field of orthodontics; orthodontic scanning services; 3D scanning services using dental apparatus for dimensional measurement; dental and orthodontic evaluation and assessment services; web-based dental and orthodontic assessment services, namely, a series of dental- related questions for response from the user that result in a report providing a recommended course of orthodontic treatment and treatment information; teledentistry services

Classification Information


International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, May 25, 2018
Primary Code044
First Use Anywhere DateThursday, October 13, 2016
First Use In Commerce DateThursday, October 13, 2016

Trademark Owner History


Party NameOTIP HOLDING, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressWEST PALM BEACH, FL 33401

Party NameSDC U.S. SMILEPAY SPV
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressWILMINGTON, DE 19890

Party NameSMILEDIRECTCLUB, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Party NameSMILEDIRECTCLUB, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Party NameSMILEDIRECTCLUB, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Trademark Events


Event DateEvent Description
Tuesday, May 22, 2018NEW APPLICATION ENTERED
Friday, May 25, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, August 27, 2018ASSIGNED TO EXAMINER
Thursday, August 30, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, September 8, 2018LETTER OF PROTEST EVIDENCE FORWARDED
Monday, September 17, 2018PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, September 18, 2018NON-FINAL ACTION WRITTEN
Tuesday, September 18, 2018NON-FINAL ACTION E-MAILED
Tuesday, September 18, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, September 26, 2018NON-FINAL ACTION WRITTEN
Wednesday, September 26, 2018NON-FINAL ACTION E-MAILED
Wednesday, September 26, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, October 4, 2018PAPER RECEIVED
Wednesday, October 17, 2018ASSIGNED TO LIE
Tuesday, October 30, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, October 30, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 31, 2018NON-FINAL ACTION WRITTEN
Wednesday, October 31, 2018NON-FINAL ACTION E-MAILED
Wednesday, October 31, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, April 30, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, April 30, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, May 1, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, May 29, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 18, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, May 15, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 18, 2019PUBLISHED FOR OPPOSITION
Tuesday, August 13, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, August 21, 2019USE AMENDMENT FILED
Wednesday, August 21, 2019TEAS STATEMENT OF USE RECEIVED
Tuesday, September 17, 2019STATEMENT OF USE PROCESSING COMPLETE
Monday, September 30, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, September 17, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, October 1, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, August 8, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, June 3, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, November 5, 2019REGISTERED-PRINCIPAL REGISTER