| Serial Number | 76086724 |
| Word Mark | SMILE ASSURANCE |
| Filing Date | Tuesday, July 11, 2000 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 29, 2008 |
| Registration Number | 2512157 |
| Registration Date | Tuesday, November 27, 2001 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 4, 2001 |
| Goods and Services | teeth whitening services and centers featuring privileges and discount benefits to repeat customers |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 29, 2008 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, May 15, 2000 |
| First Use In Commerce Date | Monday, May 15, 2000 |
| Party Name | DISCUS DENTAL, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CULVER CITY, CA 90232 |
| Party Name | BRITESMILE PROFESSIONAL, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CULVER CITY, CA 90232 |
| Party Name | BRITESMILE, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Walnut Creek, CA 94598 |
| Party Name | BRITESMILE, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Walnut Creek, CA 94598 |
| Party Name | BRITESMILE, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Walnut Creek, CA 94598 |
| Event Date | Event Description |
| Wednesday, December 31, 2008 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, August 29, 2008 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, November 7, 2007 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, September 12, 2007 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, January 11, 2007 | CASE FILE IN TICRS |
| Friday, January 5, 2007 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, January 5, 2007 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, September 5, 2006 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, August 31, 2006 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, August 31, 2006 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, July 19, 2006 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, April 19, 2006 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, June 5, 2003 | PAPER RECEIVED |
| Tuesday, May 27, 2003 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, December 31, 2002 | PAPER RECEIVED |
| Tuesday, November 27, 2001 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 4, 2001 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 15, 2001 | NOTICE OF PUBLICATION |
| Thursday, May 17, 2001 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, October 31, 2000 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 17, 2001 | ASSIGNED TO EXAMINER |