SMILE ASSIST Trademark

Trademark Overview


On Monday, January 26, 2026, a trademark application was filed for SMILE ASSIST with the United States Patent and Trademark Office. The USPTO has given the SMILE ASSIST trademark a serial number of 99615147. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Wednesday, July 15, 2026. This trademark is owned by Align Technology, Inc.. The SMILE ASSIST trademark is filed in the Treatment & Processing of Materials Services, Computer & Software Services & Scientific Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Medical, dentistry and orthodontic services by providing treatments for cranio-facial, medical, oral, and dental health conditions; medical and orthodontic services; orthodontic, and dentistry services; dental, orthodontic, periodontic, endodontic and paedodontic services, namely, performing dental, orthodontic, restorative dental, periodontic, endodontic and paedodontic, and cranio-facial treatments by qualified health professionals who specialize in diagnosing, treating, and preventing oral health conditions, malocclusions, and diseases, injuries, and malformations of the teeth, gums, jaw, and mouth; orthodontic services by providing design and creation of orthodontic treatment plans for individuals; medical, dental and orthodontic treatment advisory services and the provision of information relating to dental and orthodontic care and treatment techniques, and the use of materials and products in dentistry and orthodontics for providing medical care; medical, dental, and orthodo...

Application service provider (ASP) featuring software for use in providing cranio-facial, medical, oral, and dental health treatment services for diagnostic, preventive, restorative, and surgical procedures provided by licensed dental professionals to maintain, repair, or improve the health, function, and appearance of a patient's teeth, gums, and mouth by viewing and analyzing medical imaging and creating treatment plans; providing temporary use of on-line non-downloadable software for providing cranio-facial, medical, oral, and dental health treatment services for diagnostic, preventive, restorative, and surgical procedures provided by licensed dental professionals to maintain, repair, or improve the health, function, and appearance of a patient's teeth, gums, and mouth by viewing and analyzing medical imaging and creating treatment plans; providing online non-downloadable computer-aided modeling software used in dentistry and orthodontics to create three-dimensional computer r...

Custom manufacture of orthodontic appliances; dental technician services, namely, custom manufacturing of orthodontic appliances; custom manufacture of dental prostheses and dental bridges by dental laboratories
smile assist

General Information


Serial Number99615147
Word MarkSMILE ASSIST
Filing DateMonday, January 26, 2026
Status680 - APPROVED FOR PUBLICATION
Status DateWednesday, July 15, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesMedical, dentistry and orthodontic services by providing treatments for cranio-facial, medical, oral, and dental health conditions; medical and orthodontic services; orthodontic, and dentistry services; dental, orthodontic, periodontic, endodontic and paedodontic services, namely, performing dental, orthodontic, restorative dental, periodontic, endodontic and paedodontic, and cranio-facial treatments by qualified health professionals who specialize in diagnosing, treating, and preventing oral health conditions, malocclusions, and diseases, injuries, and malformations of the teeth, gums, jaw, and mouth; orthodontic services by providing design and creation of orthodontic treatment plans for individuals; medical, dental and orthodontic treatment advisory services and the provision of information relating to dental and orthodontic care and treatment techniques, and the use of materials and products in dentistry and orthodontics for providing medical care; medical, dental, and orthodontic advisory and consultancy services relating to providing cranio-facial treatment, orthodontics, endodontics, paedodontics, periodontics, and restorative dental treatments, and the provision of such services online via the Internet or extranets
Goods and ServicesApplication service provider (ASP) featuring software for use in providing cranio-facial, medical, oral, and dental health treatment services for diagnostic, preventive, restorative, and surgical procedures provided by licensed dental professionals to maintain, repair, or improve the health, function, and appearance of a patient's teeth, gums, and mouth by viewing and analyzing medical imaging and creating treatment plans; providing temporary use of on-line non-downloadable software for providing cranio-facial, medical, oral, and dental health treatment services for diagnostic, preventive, restorative, and surgical procedures provided by licensed dental professionals to maintain, repair, or improve the health, function, and appearance of a patient's teeth, gums, and mouth by viewing and analyzing medical imaging and creating treatment plans; providing online non-downloadable computer-aided modeling software used in dentistry and orthodontics to create three-dimensional computer representations of patient dentition, dental model images for dental impressions and study casts; providing on-line non-downloadable software used for diagnosing and treating cranio-facial, medical, oral, and dental health conditions
Goods and ServicesCustom manufacture of orthodontic appliances; dental technician services, namely, custom manufacturing of orthodontic appliances; custom manufacture of dental prostheses and dental bridges by dental laboratories

Classification Information


International Class040 - Treatment of materials.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateMonday, January 26, 2026
Primary Code040
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, January 26, 2026
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, January 26, 2026
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameAlign Technology, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSan Jose, CA 95134
US

Trademark Events


Event DateEvent Description
Monday, January 26, 2026NEW APPLICATION ENTERED
Monday, January 26, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, January 26, 2026APPLICATION FILING RECEIPT MAILED
Wednesday, March 11, 2026ASSIGNED TO EXAMINER
Wednesday, March 18, 2026NON-FINAL ACTION WRITTEN
Wednesday, March 18, 2026NON-FINAL ACTION E-MAILED
Wednesday, March 18, 2026NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, June 11, 2026TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, June 11, 2026CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, June 11, 2026TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, July 10, 2026FINAL REFUSAL WRITTEN
Friday, July 10, 2026FINAL REFUSAL E-MAILED
Friday, July 10, 2026NOTIFICATION OF FINAL REFUSAL EMAILED
Wednesday, July 15, 2026EXAMINERS AMENDMENT -WRITTEN
Wednesday, July 15, 2026EXAMINERS AMENDMENT E-MAILED
Wednesday, July 15, 2026EXAMINER'S AMENDMENT ENTERED
Wednesday, July 15, 2026NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, July 15, 2026APPROVED FOR PUB - PRINCIPAL REGISTER