SMILE! Trademark

Trademark Overview


On Wednesday, March 13, 2024, a trademark application was filed for SMILE! with the United States Patent and Trademark Office. The USPTO has given the SMILE! trademark a serial number of 98447172. The federal status of this trademark filing is SECOND EXTENSION - GRANTED as of Wednesday, December 17, 2025. This trademark is owned by Macvad Ltd.. The SMILE! trademark is filed in the Cosmetics & Cleaning Products, Musical Instrument Products, Yarns & Threads, and Toys & Sporting Goods Products categories with the following description:

Cosmetics and cleaning preparations

Musical instruments

Toys, namely, educational toys for developing fine motor, cognitive, and counting skills; Intelligent toys, namely, computerized toys for developing fine motor, cognitive, and counting skills; Do-it-yourself (DIY) toys for kids for developing fine motor, cognitive, and counting skills; Decorative toys for developing fine motor, cognitive, and counting skills; Sporting goods in the nature of equipment for outdoor games, namely, cornhole game boards, croquet kits comprised of croquet sticks and balls, beach tennis sets comprised of tennis racquets and tennis balls, and volleyball sets comprised of volleyball nets and balls; Toy building blocks; Inflatable water toys; Racquet sport sets comprised of nets, balls and racquets; Soccer goals; Disc golf games; Spyderball sets comprised of nets and balls

Yarns and threads for textile use
smile!

General Information


Serial Number98447172
Word MarkSMILE!
Filing DateWednesday, March 13, 2024
Status731 - SECOND EXTENSION - GRANTED
Status DateWednesday, December 17, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 5, 2024

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesCosmetics and cleaning preparations
Goods and ServicesMusical instruments
Description of MarkThe mark consists of a quotation box with the word "SMILE!" inside.
Goods and ServicesToys, namely, educational toys for developing fine motor, cognitive, and counting skills; Intelligent toys, namely, computerized toys for developing fine motor, cognitive, and counting skills; Do-it-yourself (DIY) toys for kids for developing fine motor, cognitive, and counting skills; Decorative toys for developing fine motor, cognitive, and counting skills; Sporting goods in the nature of equipment for outdoor games, namely, cornhole game boards, croquet kits comprised of croquet sticks and balls, beach tennis sets comprised of tennis racquets and tennis balls, and volleyball sets comprised of volleyball nets and balls; Toy building blocks; Inflatable water toys; Racquet sport sets comprised of nets, balls and racquets; Soccer goals; Disc golf games; Spyderball sets comprised of nets and balls
Goods and ServicesYarns and threads for textile use

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, March 13, 2024
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class015 - Musical instruments.
US Class Codes002, 021, 036
Class Status Code6 - Active
Class Status DateWednesday, March 13, 2024
Primary Code015
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class023 - Yarns and threads, for textile use.
US Class Codes043
Class Status Code6 - Active
Class Status DateWednesday, March 13, 2024
Primary Code023
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, March 13, 2024
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameMacvad Ltd.
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBirkenhead 0626
NZ

Party NameMacvad Ltd.
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBirkenhead 0626
NZ

Trademark Events


Event DateEvent Description
Wednesday, March 13, 2024NEW APPLICATION ENTERED
Thursday, July 11, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, July 11, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, July 11, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sunday, August 4, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sunday, August 4, 2024NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, September 24, 2024ASSIGNED TO EXAMINER
Wednesday, September 25, 2024EXAMINERS AMENDMENT -WRITTEN
Wednesday, September 25, 2024EXAMINERS AMENDMENT E-MAILED
Wednesday, September 25, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, September 25, 2024EXAMINER'S AMENDMENT ENTERED
Wednesday, September 25, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 16, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 5, 2024PUBLISHED FOR OPPOSITION
Tuesday, November 5, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 17, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 17, 2025SOU TEAS EXTENSION RECEIVED
Tuesday, June 17, 2025SOU EXTENSION 1 FILED
Tuesday, June 17, 2025SOU EXTENSION 1 GRANTED
Wednesday, June 18, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, December 17, 2025SOU TEAS EXTENSION RECEIVED
Wednesday, December 17, 2025SOU EXTENSION 2 FILED
Wednesday, December 17, 2025SOU EXTENSION 2 GRANTED
Thursday, December 18, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED