| Serial Number | 87674728 |
| Word Mark | SMILE |
| Filing Date | Tuesday, November 7, 2017 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Wednesday, July 9, 2025 |
| Registration Number | 5559553 |
| Registration Date | Tuesday, September 11, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 27, 2018 |
| Description of Mark | The mark consists of THE WORD "SMILE" IN A CIRCLE WITH A SMILE SHAPE DOTTING THE LETTER "I". |
| Goods and Services | financial services, namely, the financing of medical and dental care |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | medical and dental referral services; administration of a discount program for enabling participants to obtain discounts on medical and dental services; promoting the services of others, namely, doctors and dentists, by providing discounts on medical and dental services to medical and dental plan members |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 16, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, January 31, 2017 |
| First Use In Commerce Date | Tuesday, January 31, 2017 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 16, 2017 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, January 31, 2017 |
| First Use In Commerce Date | Tuesday, January 31, 2017 |
| Party Name | PACIFIC DENTAL SERVICES, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | IRVINE, CA 92614 |
| Party Name | PACIFIC DENTAL SERVICES, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | IRVINE, CA 92614 |
| Party Name | PACIFIC DENTAL SERVICES, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | IRVINE, CA 92614 |
| Event Date | Event Description |
| Thursday, November 16, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, November 10, 2017 | NEW APPLICATION ENTERED |
| Friday, November 17, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, December 27, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, December 27, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, February 8, 2018 | LETTER OF PROTEST EVIDENCE FORWARDED |
| Wednesday, February 21, 2018 | LETTER OF PROTEST EVIDENCE REVIEWED-NO FURTHER ACTION TAKEN |
| Wednesday, March 7, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 27, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 27, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 24, 2018 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Sunday, August 5, 2018 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
| Tuesday, September 11, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, September 18, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, September 11, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, July 9, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, May 19, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, March 11, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, July 9, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, July 9, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, July 29, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, July 29, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, July 29, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, July 29, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, July 29, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |