| Serial Number | 87233721 |
| Word Mark | SMILE |
| Filing Date | Friday, November 11, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, August 29, 2025 |
| Registration Number | 5730675 |
| Registration Date | Tuesday, April 23, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 5, 2019 |
| Goods and Services | Computer software for use by e-commerce retailers to implement, customize and manage loyalty programs; application programming interface (API) software to enable e-commerce retailers to integrate customized loyalty programs into e-commerce sales, management and customer relationship management (CRM) software platforms; software for use by e-commerce retailers to create loyalty program websites for permitting customers to access and manage loyalty program data relating to the customers' loyalty program status and permitting customers to perform loyalty program transactions via a global computer network; software for use by customers of e-commerce retailers to access and manage loyalty program data relating to the customers' loyalty program status and permitting customers to perform loyalty program transactions via a global computer network |
| Goods and Services | Online non-downloadable software for use by e-commerce retailers to implement, customize and manage loyalty programs; online non-downloadable software for enabling e-commerce retailers to integrate customized loyalty programs into e-commerce sales, management and customer relationship management (CRM) software platforms; online non-downloadable software for use by e-commerce retailers to create loyalty program websites for permitting customers to access and manage loyalty program data relating to the customers' loyalty program status and permitting customers to perform loyalty program transactions via a global computer network; design, creation, hosting and maintenance of internet sites for third parties; online non-downloadable software for use by customers of e-commerce retailers to access and manage loyalty program data relating to the customers' loyalty program status and permitting customers to perform loyalty program transactions via a global computer network |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 17, 2016 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 17, 2016 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SMILE INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | KITCHENER N2G1B9 CA |
| Party Name | SMILE INC. |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | KITCHENER N2G1B9 CA |
| Party Name | Sweet Tooth Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Kitchener N2G1B9 CA |
| Party Name | Sweet Tooth Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Kitchener N2G1B9 CA |
| Event Date | Event Description |
| Tuesday, November 15, 2016 | NEW APPLICATION ENTERED |
| Thursday, November 17, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 17, 2017 | ASSIGNED TO EXAMINER |
| Saturday, February 18, 2017 | SUSPENSION LETTER WRITTEN |
| Saturday, February 18, 2017 | LETTER OF SUSPENSION E-MAILED |
| Saturday, February 18, 2017 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Thursday, August 31, 2017 | ASSIGNED TO LIE |
| Tuesday, September 5, 2017 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Thursday, September 7, 2017 | SUSPENSION INQUIRY WRITTEN |
| Thursday, February 22, 2018 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Friday, February 23, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, February 28, 2018 | SUSPENSION LETTER WRITTEN |
| Wednesday, February 28, 2018 | LETTER OF SUSPENSION E-MAILED |
| Wednesday, February 28, 2018 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Tuesday, September 25, 2018 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Thursday, September 27, 2018 | SUSPENSION INQUIRY WRITTEN |
| Thursday, September 27, 2018 | INQUIRY TO SUSPENSION E-MAILED |
| Thursday, September 27, 2018 | NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED |
| Wednesday, December 19, 2018 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Wednesday, December 26, 2018 | ASSIGNED TO LIE |
| Thursday, January 3, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 16, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 5, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 5, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Thursday, September 7, 2017 | INQUIRY TO SUSPENSION E-MAILED |
| Thursday, September 7, 2017 | NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED |
| Friday, February 23, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, December 27, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 27, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, November 11, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, February 27, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, April 23, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 26, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, April 23, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, April 23, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, August 29, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, August 29, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, August 29, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Friday, August 29, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, August 29, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, August 29, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |