SMELL BETTER LONGER Trademark

Trademark Overview


On Thursday, November 2, 2023, a trademark application was filed for SMELL BETTER LONGER with the United States Patent and Trademark Office. The USPTO has given the SMELL BETTER LONGER trademark a serial number of 98251954. The federal status of this trademark filing is OPPOSITION PENDING as of Wednesday, September 11, 2024. This trademark is owned by Lume Deodorant, LLC. The SMELL BETTER LONGER trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Deodorants for human beings; cosmetic creams; bar soap; beauty soap; skin soap; non-medicated hand soap; perfumed soap; non-medicated soap; non-medicated bath soap; deodorant cream and odor removal creams for personal use; vaginal washes for personal sanitary or deodorant purposes; non-medicated toiletry preparations; lotions for cosmetic purposes; cosmetic preparations for skin care; body wash; deodorant body wash; disposable wipes impregnated with deodorizing chemicals or compounds for personal hygiene; antiperspirants; bath preparations, bath salts and balms for use on hair, skin, lips, other than for medical purposes; deodorant soap; antiperspirant soap; soap for foot perspiration; deodorant spray and odor removal sprays for personal use; tissues impregnated with cosmetic lotions
smell better longer

General Information


Serial Number98251954
Word MarkSMELL BETTER LONGER
Filing DateThursday, November 2, 2023
Status774 - OPPOSITION PENDING
Status DateWednesday, September 11, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 19, 2024

Trademark Statements


Goods and ServicesDeodorants for human beings; cosmetic creams; bar soap; beauty soap; skin soap; non-medicated hand soap; perfumed soap; non-medicated soap; non-medicated bath soap; deodorant cream and odor removal creams for personal use; vaginal washes for personal sanitary or deodorant purposes; non-medicated toiletry preparations; lotions for cosmetic purposes; cosmetic preparations for skin care; body wash; deodorant body wash; disposable wipes impregnated with deodorizing chemicals or compounds for personal hygiene; antiperspirants; bath preparations, bath salts and balms for use on hair, skin, lips, other than for medical purposes; deodorant soap; antiperspirant soap; soap for foot perspiration; deodorant spray and odor removal sprays for personal use; tissues impregnated with cosmetic lotions

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateMonday, November 20, 2023
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameLume Deodorant, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10013

Party NameLume Deodorant, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10013

Trademark Events


Event DateEvent Description
Friday, February 2, 2024EXAMINERS AMENDMENT E-MAILED
Monday, November 6, 2023NEW APPLICATION ENTERED
Monday, November 20, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, January 12, 2024LETTER OF PROTEST EVIDENCE FORWARDED
Sunday, January 21, 2024ASSIGNED TO EXAMINER
Friday, February 2, 2024LETTER OF PROTEST EVIDENCE REVIEWED-NO FURTHER ACTION TAKEN
Friday, February 2, 2024EXAMINERS AMENDMENT -WRITTEN
Friday, February 2, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, February 2, 2024EXAMINER'S AMENDMENT ENTERED
Friday, February 9, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 28, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 19, 2024PUBLISHED FOR OPPOSITION
Monday, March 25, 2024EXTENSION OF TIME TO OPPOSE RECEIVED
Wednesday, February 28, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 19, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, September 11, 2024OPPOSITION INSTITUTED NO. 999999
Sunday, September 15, 2024EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED