| Serial Number | 78434854 |
| Word Mark | SMAX |
| Filing Date | Monday, June 14, 2004 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, April 5, 2013 |
| Registration Number | 3136690 |
| Registration Date | Tuesday, August 29, 2006 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 27, 2005 |
| Goods and Services | TOYS, GAMES AND PLAYTHINGS, NAMELY, ACTION SKILL GAMES, TOY FIGURES AND ACCESSORIES THEREFOR |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 5, 2013 |
| Primary Code | 028 |
| First Use Anywhere Date | Wednesday, November 10, 2004 |
| First Use In Commerce Date | Wednesday, November 10, 2004 |
| Party Name | MATTEL, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245 |
| Party Name | MATTEL, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245 |
| Party Name | MATTEL, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245 |
| Event Date | Event Description |
| Friday, April 5, 2013 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, August 29, 2006 | REGISTERED-PRINCIPAL REGISTER |
| Monday, July 10, 2006 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Friday, July 7, 2006 | ASSIGNED TO LIE |
| Monday, July 3, 2006 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, June 16, 2006 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, June 5, 2006 | USE AMENDMENT FILED |
| Monday, June 5, 2006 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, December 20, 2005 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, September 27, 2005 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 7, 2005 | NOTICE OF PUBLICATION |
| Tuesday, July 19, 2005 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, July 15, 2005 | ASSIGNED TO LIE |
| Friday, July 8, 2005 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, June 17, 2005 | AMENDMENT FROM APPLICANT ENTERED |
| Tuesday, May 31, 2005 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 31, 2005 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, January 21, 2005 | NON-FINAL ACTION MAILED |
| Wednesday, January 19, 2005 | NON-FINAL ACTION WRITTEN |
| Friday, January 14, 2005 | ASSIGNED TO EXAMINER |
| Monday, June 21, 2004 | NEW APPLICATION ENTERED IN TRAM |