SMART.SIMPLE.AFFORDABLE. Trademark

Trademark Overview


On Tuesday, July 2, 2002, a trademark application was filed for SMART.SIMPLE.AFFORDABLE. with the United States Patent and Trademark Office. The USPTO has given the SMART.SIMPLE.AFFORDABLE. trademark a serial number of 78140629. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, August 9, 2024. This trademark is owned by Hyatt Legal Plans, Inc.. The SMART.SIMPLE.AFFORDABLE. trademark is filed in the Insurance & Financial Services and Computer & Software Services & Scientific Services categories with the following description:

Administration of legal services insurance plans and underwriting insurance for prepaid legal services as an employee benefit

Legal services
smart.simple.affordable.

General Information


Serial Number78140629
Word MarkSMART.SIMPLE.AFFORDABLE.
Filing DateTuesday, July 2, 2002
Status710 - CANCELLED - SECTION 8
Status DateFriday, August 9, 2024
Registration Number2809416
Registration DateTuesday, January 27, 2004
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 11, 2003

Trademark Statements


Goods and ServicesAdministration of legal services insurance plans and underwriting insurance for prepaid legal services as an employee benefit
Goods and ServicesLegal services

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 9, 2024
Primary Code036
First Use Anywhere DateMonday, July 1, 2002
First Use In Commerce DateMonday, July 1, 2002

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 9, 2024
Primary Code042
First Use Anywhere DateMonday, July 1, 2002
First Use In Commerce DateMonday, July 1, 2002

Trademark Owner History


Party NameHyatt Legal Plans, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10036

Party NameHyatt Legal Plans, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCleveland, OH 44114

Party NameHyatt Legal Plans, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCleveland, OH 44114

Trademark Events


Event DateEvent Description
Monday, June 9, 2003TEAS STATEMENT OF USE RECEIVED
Thursday, December 12, 2002ASSIGNED TO EXAMINER
Thursday, January 2, 2003APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 19, 2003NOTICE OF PUBLICATION
Tuesday, March 11, 2003PUBLISHED FOR OPPOSITION
Tuesday, June 3, 2003NOA MAILED - SOU REQUIRED FROM APPLICANT
Thursday, October 23, 2003TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 12, 2003ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, June 9, 2003USE AMENDMENT FILED
Tuesday, August 12, 2003STATEMENT OF USE PROCESSING COMPLETE
Friday, September 12, 2003ASSIGNED TO EXAMINER
Saturday, September 27, 2003NON-FINAL ACTION E-MAILED
Tuesday, October 7, 2003FAX RECEIVED
Tuesday, October 7, 2003TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, October 7, 2003CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, October 30, 2003CASE FILE IN TICRS
Friday, October 11, 2013TEAS SECTION 8 & 9 RECEIVED
Tuesday, January 27, 2004REGISTERED-PRINCIPAL REGISTER
Tuesday, July 25, 2006TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, July 25, 2006ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 23, 2007TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, May 19, 2009TEAS SECTION 8 & 15 RECEIVED
Friday, May 22, 2009ASSIGNED TO PARALEGAL
Friday, May 29, 2009REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, December 22, 2009TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, December 22, 2009APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, January 27, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, August 9, 2024CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, October 19, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, October 11, 2013REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Saturday, October 19, 2013REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, October 19, 2013REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, October 19, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL