| Serial Number | 90501792 |
| Word Mark | SMARTS & HEARTS |
| Filing Date | Monday, February 1, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 28, 2021 |
| Registration Number | 6601332 |
| Registration Date | Tuesday, December 28, 2021 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 12, 2021 |
| Indication of Colors claimed | The color(s) black, blue, red and orange is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the wording "SMARTS & HEARTS" in black, with a blue brain design composed of fingerprints above the word "SMARTS" and a red and orange heart design composed of fingerprints above the word "HEARTS". |
| Goods and Services | Advertising and marketing agency services; branding services, namely, consulting, development, management and marketing of brands for others; market research and analysis; public relations services; media research and consultation services, namely, media-related market research and providing consulting services in the field of facilitating the planning, buying, and selling of media; planning media space and time, namely, media planning in the nature of advising the client on the correct times and stations to advertise based on media analysis of the market for that media; negotiating and buying advertising, media space and media time, namely, negotiation of commercial transactions for others in the fields of media time, advertising space, and advertising and procurement in the nature of purchasing advertising, advertising space and time on various media networks for advertising purposes; advertising and promotional services, namely, preparing and placing advertisements for others; interactive and digital advertising services; email marketing, namely, direct marketing via e-mail, advertising via e-mail; direct response marketing and advertising services; event marketing, namely, promoting the special events of others; recruitment advertising agency services; sales promotion services, namely, promoting the goods and services of various industries through the distribution of promotional materials and by rendering sales promotion advice; sports and entertainment sponsorship marketing services, namely, providing sponsorship-related advertising and promotion services in the field of sports and entertainment |
| Pseudo Mark | SMARTS AND HEARTS |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 4, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, April 30, 2020 |
| First Use In Commerce Date | Thursday, April 30, 2020 |
| Party Name | McKinney Ventures LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Durham, NC 27701 |
| Party Name | McKinney Ventures LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Durham, NC 27701 |
| Party Name | McKinney Ventures LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Durham, NC 27701 |
| Event Date | Event Description |
| Tuesday, December 28, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 12, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 12, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 22, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Sunday, September 5, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 1, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, September 1, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, September 1, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, September 1, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Sunday, August 22, 2021 | ASSIGNED TO EXAMINER |
| Wednesday, May 5, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, May 4, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Thursday, February 4, 2021 | NEW APPLICATION ENTERED IN TRAM |