| Serial Number | 99464826 |
| Word Mark | SMARTFINANCIAL |
| Filing Date | Monday, October 27, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, October 27, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Providing a website featuring on-line non-downloadable software that enables users to obtain insurance rate quotes from insurance providers |
| Goods and Services | Insurance lead collection and matching services, namely, matching consumer requests for insurance policy quotes collected over the internet to pre-qualified insurance brokers, agents and agencies interested in those requests; Providing sales leads for the automotive finance and insurance industries |
| Indication of Colors claimed | The color(s) pink, black, white is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of a pink piggy bank on the left side of the mark with black rimmed eyeglasses and white lenses, black eyes, nostrils, and ear holes, and a black mouth, outline for the snout, and coin slot on top; and the word Smartfinancial using black printed and cursive lettering to the right of the piggy bank. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 27, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, December 12, 2018 |
| First Use In Commerce Date | Wednesday, December 12, 2018 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 27, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, December 12, 2018 |
| First Use In Commerce Date | Wednesday, December 12, 2018 |
| Party Name | SmartFinancial.com Insurance LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Newport Beach, CA 92660 |
| Event Date | Event Description |
| Monday, October 27, 2025 | NEW APPLICATION ENTERED |
| Monday, October 27, 2025 | APPLICATION FILING RECEIPT MAILED |