SMARTER. FASTER. BETTER. Trademark

Trademark Overview


On Friday, August 23, 2024, a trademark application was filed for SMARTER. FASTER. BETTER. with the United States Patent and Trademark Office. The USPTO has given the SMARTER. FASTER. BETTER. trademark a serial number of 98713595. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, March 19, 2025. This trademark is owned by Lake Cable, LLC. The SMARTER. FASTER. BETTER. trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:

electric wires and cables for use in instrumentation, thermocouple, HVAC, fire alarm, broadcast, communication, and utility applications; and custom made wire products, namely, electric wires and cables for use in the shipboard, industrial and marine, oil and gas, and industrial automation industries; fiber optic cables; 4G data cables
smarter. faster. better.

General Information


Serial Number98713595
Word MarkSMARTER. FASTER. BETTER.
Filing DateFriday, August 23, 2024
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateWednesday, March 19, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, April 8, 2025

Trademark Statements


Description of MarkThe mark consists of the words "SMARTER" "FASTER" and "BETTER" in capital letters, each followed by a period, and each word slightly slanted to the right.
Goods and Serviceselectric wires and cables for use in instrumentation, thermocouple, HVAC, fire alarm, broadcast, communication, and utility applications; and custom made wire products, namely, electric wires and cables for use in the shipboard, industrial and marine, oil and gas, and industrial automation industries; fiber optic cables; 4G data cables
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, August 23, 2024
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameLake Cable, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBensenville, IL 60106

Trademark Events


Event DateEvent Description
Friday, August 23, 2024NEW APPLICATION ENTERED
Thursday, March 6, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, March 7, 2025ASSIGNED TO EXAMINER
Friday, March 7, 2025NON-FINAL ACTION WRITTEN
Friday, March 7, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, March 7, 2025NON-FINAL ACTION E-MAILED
Wednesday, March 12, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, March 12, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, March 12, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, March 14, 2025APPROVED FOR PUB - PRINCIPAL REGISTER