SMARTER. COOLER. BETTER. Trademark

Trademark Overview


On Wednesday, August 14, 2013, a trademark application was filed for SMARTER. COOLER. BETTER. with the United States Patent and Trademark Office. The USPTO has given the SMARTER. COOLER. BETTER. trademark a serial number of 86037631. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 14, 2021. This trademark is owned by Serta, Inc.. The SMARTER. COOLER. BETTER. trademark is filed in the Insurance & Financial Services category with the following description:

Credit card services
smarter. cooler. better.

General Information


Serial Number86037631
Word MarkSMARTER. COOLER. BETTER.
Filing DateWednesday, August 14, 2013
Status710 - CANCELLED - SECTION 8
Status DateFriday, May 14, 2021
Registration Number4618574
Registration DateTuesday, October 7, 2014
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 31, 2013

Trademark Statements


Goods and ServicesCredit card services

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, May 14, 2021
Primary Code036
First Use Anywhere DateTuesday, November 12, 2013
First Use In Commerce DateTuesday, November 12, 2013

Trademark Owner History


Party NameSerta, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressHoffman Estates, IL 60192

Party NameSerta, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressHoffman Estates, IL 60192

Party NameSerta, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressHoffman Estates, IL 60192

Trademark Events


Event DateEvent Description
Friday, May 14, 2021CANCELLED SEC. 8 (6-YR)
Monday, October 7, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, July 27, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 27, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 7, 2014REGISTERED-PRINCIPAL REGISTER
Saturday, August 30, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, August 29, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, August 28, 2014STATEMENT OF USE PROCESSING COMPLETE
Thursday, August 7, 2014USE AMENDMENT FILED
Monday, August 25, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, August 7, 2014TEAS STATEMENT OF USE RECEIVED
Tuesday, February 25, 2014NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 31, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 31, 2013PUBLISHED FOR OPPOSITION
Wednesday, December 11, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 19, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, November 19, 2013ASSIGNED TO EXAMINER
Thursday, August 22, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Saturday, August 17, 2013NEW APPLICATION ENTERED IN TRAM