| Serial Number | 85467427 |
| Word Mark | SMARTER. COOLER. BETTER. |
| Filing Date | Tuesday, November 8, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 9, 2022 |
| Registration Number | 4150257 |
| Registration Date | Tuesday, May 29, 2012 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 13, 2012 |
| Goods and Services | Mattress foundations; Mattresses and pillows |
| International Class | 020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics. |
| US Class Codes | 002, 013, 022, 025, 032, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 9, 2022 |
| Primary Code | 020 |
| First Use Anywhere Date | Thursday, February 24, 2011 |
| First Use In Commerce Date | Thursday, February 24, 2011 |
| Party Name | Serta, Inc |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Hoffman Estates, IL 60192 |
| Party Name | Serta, Inc |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Hoffman Estates, IL 60192 |
| Party Name | Serta, Inc |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Hoffman Estates, IL 60192 |
| Event Date | Event Description |
| Friday, December 9, 2022 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Saturday, May 29, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Saturday, December 8, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, December 8, 2018 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, December 8, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, November 14, 2018 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, May 29, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, July 27, 2016 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, July 27, 2016 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, May 29, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 13, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 13, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 22, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 7, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, February 7, 2012 | ASSIGNED TO LIE |
| Monday, January 23, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, January 23, 2012 | ASSIGNED TO EXAMINER |
| Monday, November 14, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Friday, November 11, 2011 | NEW APPLICATION ENTERED IN TRAM |