SMARTEN UP Trademark

Trademark Overview


On Wednesday, September 5, 2018, a trademark application was filed for SMARTEN UP with the United States Patent and Trademark Office. The USPTO has given the SMARTEN UP trademark a serial number of 88104671. The federal status of this trademark filing is REGISTERED as of Tuesday, April 16, 2019. This trademark is owned by L'OREAL. The SMARTEN UP trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Cosmetic preparations for the hair and the scalp; hair shampoos and conditioners; hair gels; hair mousses; hair masks; hair lotions; non medicated hair serums; hair wax; non-medicated balms for use on hair; hair creams; hair sprays; oils for hair conditioning; hair dyes; non-medicated hair care preparations; hair color removers; preparations for setting hair; hair waving preparations; hair straightening preparations
smarten up

General Information


Serial Number88104671
Word MarkSMARTEN UP
Filing DateWednesday, September 5, 2018
Status700 - REGISTERED
Status DateTuesday, April 16, 2019
Registration Number5727031
Registration DateTuesday, April 16, 2019
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 29, 2019

Trademark Statements


Goods and ServicesCosmetic preparations for the hair and the scalp; hair shampoos and conditioners; hair gels; hair mousses; hair masks; hair lotions; non medicated hair serums; hair wax; non-medicated balms for use on hair; hair creams; hair sprays; oils for hair conditioning; hair dyes; non-medicated hair care preparations; hair color removers; preparations for setting hair; hair waving preparations; hair straightening preparations

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, September 12, 2018
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameL'OREAL
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressParis 75008
FR

Party NameL'OREAL
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressParis 75008
FR

Party NameL'OREAL
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressParis 75008
FR

Trademark Events


Event DateEvent Description
Tuesday, April 16, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, January 29, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 29, 2019PUBLISHED FOR OPPOSITION
Wednesday, January 9, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, December 26, 2018ASSIGNED TO LIE
Monday, December 3, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, November 30, 2018EXAMINER'S AMENDMENT ENTERED
Friday, November 30, 2018NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, November 30, 2018EXAMINERS AMENDMENT E-MAILED
Friday, November 30, 2018EXAMINERS AMENDMENT -WRITTEN
Friday, November 30, 2018PREVIOUS ALLOWANCE COUNT WITHDRAWN
Friday, November 30, 2018WITHDRAWN FROM PUB - MANAGING ATTORNEY REQUEST
Thursday, November 29, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, November 27, 2018ASSIGNED TO EXAMINER
Wednesday, September 12, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Saturday, September 8, 2018NEW APPLICATION ENTERED IN TRAM