| Serial Number | 88104671 |
| Word Mark | SMARTEN UP |
| Filing Date | Wednesday, September 5, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 31, 2025 |
| Registration Number | 5727031 |
| Registration Date | Tuesday, April 16, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 29, 2019 |
| Goods and Services | Cosmetic preparations for the hair and the scalp; hair shampoos and conditioners; hair gels; hair mousses; hair masks; hair lotions; non medicated hair serums; hair wax; non-medicated balms for use on hair; hair creams; hair sprays; oils for hair conditioning; hair dyes; non-medicated hair care preparations; hair color removers; preparations for setting hair; hair waving preparations; hair straightening preparations |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 31, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | L'OREAL |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Paris 75008 FR |
| Party Name | L'OREAL |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Paris 75008 FR |
| Party Name | L'OREAL |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Paris 75008 FR |
| Event Date | Event Description |
| Saturday, September 8, 2018 | NEW APPLICATION ENTERED |
| Wednesday, September 12, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 27, 2018 | ASSIGNED TO EXAMINER |
| Thursday, November 29, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, November 30, 2018 | WITHDRAWN FROM PUB - MANAGING ATTORNEY REQUEST |
| Friday, November 30, 2018 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Friday, November 30, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, November 30, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Friday, November 30, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, November 30, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Monday, December 3, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 26, 2018 | ASSIGNED TO LIE |
| Wednesday, January 9, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 29, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 29, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 16, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 16, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 31, 2025 | CANCELLED SEC. 8 (6-YR) |