| Serial Number | 99642465 |
| Word Mark | SMARTBLUR |
| Filing Date | Monday, February 9, 2026 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, June 17, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 7, 2026 |
| Goods and Services | Hair care preparations; Hair styling preparations; Hair coloring preparations |
| Pseudo Mark | SMART BLUR |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 9, 2026 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Wella Operations US, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Calabasas, CA 91302 US |
| Event Date | Event Description |
| Monday, February 9, 2026 | NEW APPLICATION ENTERED |
| Monday, February 9, 2026 | APPLICATION FILING RECEIPT MAILED |
| Sunday, June 7, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 8, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, June 9, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |