SMARTBEN NOW Trademark

Trademark Overview


On Monday, July 17, 2017, a trademark application was filed for SMARTBEN NOW with the United States Patent and Trademark Office. The USPTO has given the SMARTBEN NOW trademark a serial number of 87530953. The federal status of this trademark filing is REGISTERED as of Tuesday, June 18, 2019. This trademark is owned by Hodges-Mace, LLC. The SMARTBEN NOW trademark is filed in the Insurance & Financial Services and Computer & Software Services & Scientific Services categories with the following description:

Administration of employee benefit plans concerning insurance and finance

Providing a website featuring resources, namely, non-downloadable software for employers to administer benefit programs, including self-service enrollment by employees, decision support for enrollment, change processing, and communicating enrollment and other benefit related information to employers, insurance carriers, payroll providers, third-party administrators, and related parties; Providing an online non-downloadable Internet-based system application featuring technology enabling users to select and enroll in benefit programs, administer benefit programs, and communicate benefit-related information to employers, employees, insurance carriers, payroll providers and other third-parties; Interactive service utilizing application software to access benefit information and provide benefit communications; Interactive service utilizing application software to provide mobile access for enrollment, delivery, administration, communication, use, compliance, and decision support regarding em...
smartben now

General Information


Serial Number87530953
Word MarkSMARTBEN NOW
Filing DateMonday, July 17, 2017
Status700 - REGISTERED
Status DateTuesday, June 18, 2019
Registration Number5778421
Registration DateTuesday, June 18, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 21, 2017

Trademark Statements


Pseudo MarkSMART BEN NOW
Goods and ServicesAdministration of employee benefit plans concerning insurance and finance
Goods and ServicesProviding a website featuring resources, namely, non-downloadable software for employers to administer benefit programs, including self-service enrollment by employees, decision support for enrollment, change processing, and communicating enrollment and other benefit related information to employers, insurance carriers, payroll providers, third-party administrators, and related parties; Providing an online non-downloadable Internet-based system application featuring technology enabling users to select and enroll in benefit programs, administer benefit programs, and communicate benefit-related information to employers, employees, insurance carriers, payroll providers and other third-parties; Interactive service utilizing application software to access benefit information and provide benefit communications; Interactive service utilizing application software to provide mobile access for enrollment, delivery, administration, communication, use, compliance, and decision support regarding employee benefit programs

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, July 24, 2017
Primary Code036
First Use Anywhere DateSaturday, April 1, 2017
First Use In Commerce DateSaturday, April 1, 2017

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, July 24, 2017
Primary Code042
First Use Anywhere DateSaturday, April 1, 2017
First Use In Commerce DateSaturday, April 1, 2017

Trademark Owner History


Party NameHodges-Mace, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressAtlanta, GA 30328

Party NameHodges-Mace, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressAtlanta, GA 30328

Party NameHodges-Mace, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressAtlanta, GA 30328

Trademark Events


Event DateEvent Description
Monday, July 24, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, July 20, 2017NEW APPLICATION ENTERED
Monday, October 16, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, May 9, 2019OPPOSITION TERMINATED NO. 999999
Thursday, May 9, 2019OPPOSITION DISMISSED NO. 999999
Thursday, May 9, 2019TTAB RELEASE CASE TO TRADEMARKS
Tuesday, June 18, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, September 18, 2019ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, May 13, 2020ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, October 16, 2017ASSIGNED TO EXAMINER
Wednesday, November 1, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 21, 2017PUBLISHED FOR OPPOSITION
Tuesday, November 21, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Monday, December 18, 2017EXTENSION OF TIME TO OPPOSE RECEIVED
Wednesday, March 21, 2018OPPOSITION INSTITUTED NO. 999999
Thursday, March 2, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 2, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 2, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 2, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, March 2, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, June 18, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED