| Serial Number | 90271658 |
| Word Mark | SMART VALLEY |
| Filing Date | Thursday, October 22, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 3, 2021 |
| Registration Number | 6438259 |
| Registration Date | Tuesday, August 3, 2021 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 18, 2021 |
| Description of Mark | The mark consists of the stylized wording "SMART VALLEY" with a bold outline. Behind this wording is a circle that contains a valley-like scene, including a visible fence, shining sun with 5 rays of sunshine extending from the sun, and a group of trees. |
| Goods and Services | Cheese, namely, vegan, lactose-free, and plant-based cheese |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 10, 2020 |
| Primary Code | 029 |
| First Use Anywhere Date | Saturday, February 1, 2020 |
| First Use In Commerce Date | Saturday, February 1, 2020 |
| Party Name | TREASURE VALLEY FOOD HOLDINGS, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GREENWOOD VILLAGE, CO 80111 |
| Party Name | Smartprice Sales and Marketing, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Northbrook, IL 60062 |
| Party Name | Smartprice Sales and Marketing, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Northbrook, IL 60062 |
| Party Name | Smartprice Sales and Marketing, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Northbrook, IL 60062 |
| Event Date | Event Description |
| Monday, October 26, 2020 | NEW APPLICATION ENTERED |
| Thursday, December 10, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 11, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, March 23, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, March 23, 2021 | ASSIGNED TO EXAMINER |
| Wednesday, April 14, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, April 14, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, April 14, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, April 14, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, April 14, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 28, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 18, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 18, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 3, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Friday, February 10, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, February 10, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, February 10, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, February 10, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, February 10, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, July 22, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, August 16, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, January 25, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |