SMART START Trademark

Trademark Overview


On Monday, August 8, 1988, a trademark application was filed for SMART START with the United States Patent and Trademark Office. The USPTO has given the SMART START trademark a serial number of 73744896. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, January 29, 2020. This trademark is owned by KELLOGG COMPANY. The SMART START trademark is filed in the Staple Food Products category with the following description:

CEREAL-DERIVED FOOD PRODUCT TO BE USED AS BREAKFAST FOOD, [ CEREAL BAR, ] SNACK FOOD OR INGREDIENT FOR MAKING FOOD
smart start

General Information


Serial Number73744896
Word MarkSMART START
Filing DateMonday, August 8, 1988
Status800 - REGISTERED AND RENEWED
Status DateWednesday, January 29, 2020
Registration Number1555954
Registration DateTuesday, September 12, 1989
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 7, 1989

Trademark Statements


Goods and ServicesCEREAL-DERIVED FOOD PRODUCT TO BE USED AS BREAKFAST FOOD, [ CEREAL BAR, ] SNACK FOOD OR INGREDIENT FOR MAKING FOOD

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, August 24, 1988
Primary Code030
First Use Anywhere DateFriday, July 27, 1979
First Use In Commerce DateThursday, July 28, 1988

Trademark Owner History


Party NameWK KELLOGG NORTH AMERICA LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressBATTLE CREEK, MI 49016

Party NameKellogg North America Company.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressBATTLE CREEK, MI 490163599

Party NameKELLOGG COMPANY
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBATTLE CREEK, MI 490163599

Party NameKELLOGG COMPANY
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBATTLE CREEK, MI 490163599

Party NameKELLOGG COMPANY
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBATTLE CREEK, MI 490163599

Trademark Events


Event DateEvent Description
Wednesday, October 12, 1988ASSIGNED TO EXAMINER
Wednesday, October 12, 1988APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, February 4, 1989NOTICE OF PUBLICATION
Tuesday, March 7, 1989PUBLISHED FOR OPPOSITION
Saturday, September 12, 2009REGISTERED-PRINCIPAL REGISTER
Friday, September 8, 1995REGISTERED - SEC. 8 (6-YR) FILED
Thursday, May 9, 1996REGISTERED - SEC. 8 (6-YR) ACCEPTED
Wednesday, March 5, 2003TEAS SECTION 15 RECEIVED
Wednesday, March 5, 2003REGISTERED - SEC. 15 AFFIDAVIT FILED
Wednesday, June 4, 2003REGISTERED - SEC. 15 ACKNOWLEDGED
Wednesday, October 3, 2007TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 3, 2007ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, September 10, 2008CASE FILE IN TICRS
Wednesday, November 18, 2009TEAS SECTION 8 & 9 RECEIVED
Friday, November 20, 2009REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, January 20, 2009REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, January 21, 2010COUNTERCLAIM OPP. NO. 999999
Monday, February 1, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, February 1, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, September 12, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Sunday, September 29, 2019TEAS SECTION 8 & 9 RECEIVED
Tuesday, October 15, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, October 15, 2019REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, October 15, 2019REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Tuesday, October 15, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, October 15, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, October 22, 2019TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Tuesday, October 22, 2019REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Wednesday, January 29, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, January 29, 2020REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Wednesday, January 29, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, December 6, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, October 29, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, November 26, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY