SMART IS THE NEW BEAUTIFUL Trademark

Trademark Overview


On Wednesday, April 17, 2019, a trademark application was filed for SMART IS THE NEW BEAUTIFUL with the United States Patent and Trademark Office. The USPTO has given the SMART IS THE NEW BEAUTIFUL trademark a serial number of 88389679. The federal status of this trademark filing is REGISTERED as of Tuesday, May 19, 2020. This trademark is owned by Bulbrite Industries, Inc.. The SMART IS THE NEW BEAUTIFUL trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Environmental Control Instrument Products categories with the following description:

LIGHTING CONTROL APPARATUS AND DOWNLOADABLE COMPUTER SOFTWARE PROGRAMS FOR CONTROLLING AND OPERATING LIGHTING SYSTEMS; ELECTRONIC BALLASTS FOR LIGHTING PURPOSES; LIGHT EMITTING DIODES (LEDS); SOLID STATE LIGHTING AND ELECTRONIC LIGHTING COMPONENTS, NAMELY, LED MODULES CONSISTING FULLY OR PARTIALLY OF INTEGRATED LEDS, LIGHTING CONTROL PANELS AND OPTICAL SENSORS; ELECTRONIC CIRCUITS FOR LIGHT CONTROL SYSTEMS AND LIGHT MANAGEMENT SYSTEMS

APPARATUS FOR LIGHTING, NAMELY, LIGHTING INSTALLATIONS, LIGHT BULBS, SPOT LIGHTS, CEILING LIGHTS, WALL LIGHTS AND ELECTRIC LIGHTING FIXTURES; APPARATUS FOR LIGHTING, namely, LIGHTING INSTALLATIONS FOR HOMES, COMMERCIAL BUILDINGS, RETAIL OUTLETS, SHOPPING MALLS; ELECTRIC LAMPS, LIGHTING FIXTURES AND LIGHTING INSTALLATIONS; LIGHTING FIXTURES AND LIGHTING INSTALLATIONS, FITTED WITH LED LIGHT SOURCES; PARTS OF THE AFORESAID GOODS, NAMELY, LIGHT BULBS
smart is the new beautiful

General Information


Serial Number88389679
Word MarkSMART IS THE NEW BEAUTIFUL
Filing DateWednesday, April 17, 2019
Status700 - REGISTERED
Status DateTuesday, May 19, 2020
Registration Number6060108
Registration DateTuesday, May 19, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 21, 2020

Trademark Statements


Goods and ServicesLIGHTING CONTROL APPARATUS AND DOWNLOADABLE COMPUTER SOFTWARE PROGRAMS FOR CONTROLLING AND OPERATING LIGHTING SYSTEMS; ELECTRONIC BALLASTS FOR LIGHTING PURPOSES; LIGHT EMITTING DIODES (LEDS); SOLID STATE LIGHTING AND ELECTRONIC LIGHTING COMPONENTS, NAMELY, LED MODULES CONSISTING FULLY OR PARTIALLY OF INTEGRATED LEDS, LIGHTING CONTROL PANELS AND OPTICAL SENSORS; ELECTRONIC CIRCUITS FOR LIGHT CONTROL SYSTEMS AND LIGHT MANAGEMENT SYSTEMS
Goods and ServicesAPPARATUS FOR LIGHTING, NAMELY, LIGHTING INSTALLATIONS, LIGHT BULBS, SPOT LIGHTS, CEILING LIGHTS, WALL LIGHTS AND ELECTRIC LIGHTING FIXTURES; APPARATUS FOR LIGHTING, namely, LIGHTING INSTALLATIONS FOR HOMES, COMMERCIAL BUILDINGS, RETAIL OUTLETS, SHOPPING MALLS; ELECTRIC LAMPS, LIGHTING FIXTURES AND LIGHTING INSTALLATIONS; LIGHTING FIXTURES AND LIGHTING INSTALLATIONS, FITTED WITH LED LIGHT SOURCES; PARTS OF THE AFORESAID GOODS, NAMELY, LIGHT BULBS

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, May 3, 2019
Primary Code009
First Use Anywhere DateWednesday, June 19, 2019
First Use In Commerce DateWednesday, June 19, 2019

International Class011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes.
US Class Codes013, 021, 023, 031, 034
Class Status Code6 - Active
Class Status DateFriday, May 3, 2019
Primary Code011
First Use Anywhere DateWednesday, June 19, 2019
First Use In Commerce DateWednesday, June 19, 2019

Trademark Owner History


Party NameBulbrite Industries, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMoonachie, NJ 07074

Party NameBulbrite Industries, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMoonachie, NJ 07074

Party NameBulbrite Industries, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMoonachie, NJ 07074

Trademark Events


Event DateEvent Description
Saturday, April 20, 2019NEW APPLICATION ENTERED
Friday, May 3, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, June 14, 2019ASSIGNED TO EXAMINER
Monday, June 17, 2019PRIORITY ACTION WRITTEN
Monday, June 17, 2019PRIORITY ACTION E-MAILED
Monday, June 17, 2019NOTIFICATION OF PRIORITY ACTION E-MAILED
Tuesday, December 17, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, December 17, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, December 17, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, December 17, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, December 19, 2019ASSIGNED TO LIE
Wednesday, January 1, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 21, 2020PUBLISHED FOR OPPOSITION
Tuesday, January 21, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 17, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, March 25, 2020TEAS STATEMENT OF USE RECEIVED
Saturday, April 11, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, March 25, 2020USE AMENDMENT FILED
Saturday, April 11, 2020STATEMENT OF USE PROCESSING COMPLETE
Thursday, April 16, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, April 17, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, May 19, 2020REGISTERED-PRINCIPAL REGISTER
Monday, May 19, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, November 4, 2025TEAS SECTION 8 & 15 RECEIVED