SMART CHOICES. BETTER BANKING. Trademark

Trademark Overview


On Monday, February 16, 2004, a trademark application was filed for SMART CHOICES. BETTER BANKING. with the United States Patent and Trademark Office. The USPTO has given the SMART CHOICES. BETTER BANKING. trademark a serial number of 78368711. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, December 6, 2017. This trademark is owned by First Financial Bankshares, Inc.. The SMART CHOICES. BETTER BANKING. trademark is filed in the Insurance & Financial Services category with the following description:

Banking services, but excluding debit and credit cards and debit and credit card services
smart choices. better banking.

General Information


Serial Number78368711
Word MarkSMART CHOICES. BETTER BANKING.
Filing DateMonday, February 16, 2004
Status800 - REGISTERED AND RENEWED
Status DateWednesday, December 6, 2017
Registration Number3415540
Registration DateTuesday, April 22, 2008
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 16, 2004

Trademark Statements


Goods and ServicesBanking services, but excluding debit and credit cards and debit and credit card services

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, March 1, 2004
Primary Code036
First Use Anywhere DateSunday, March 21, 2004
First Use In Commerce DateSunday, March 21, 2004

Trademark Owner History


Party NameFirst Financial Bankshares, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressAbilene, TX 79604

Party NameFirst Financial Bankshares, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressAbilene, TX 79604

Party NameFirst Financial Bankshares, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressAbilene, TX 79604

Trademark Events


Event DateEvent Description
Wednesday, December 6, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, December 6, 2017REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, December 6, 2017REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, December 6, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, November 8, 2017TEAS SECTION 8 & 9 RECEIVED
Wednesday, November 8, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, April 22, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Saturday, June 29, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, June 28, 2013REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, June 28, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, June 14, 2013TEAS SECTION 8 & 15 RECEIVED
Tuesday, April 22, 2008REGISTERED-PRINCIPAL REGISTER
Monday, March 17, 2008LAW OFFICE REGISTRATION REVIEW COMPLETED
Monday, March 17, 2008ASSIGNED TO LIE
Tuesday, February 26, 2008ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, September 6, 2007STATEMENT OF USE PROCESSING COMPLETE
Thursday, July 19, 2007USE AMENDMENT FILED
Thursday, July 19, 2007TEAS STATEMENT OF USE RECEIVED
Tuesday, January 23, 2007NOA MAILED - SOU REQUIRED FROM APPLICANT
Monday, December 4, 2006EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Thursday, May 12, 2005CHANGES/CORRECTIONS AFTER PUB APPROVAL ENTERED
Friday, March 25, 2005PAPER RECEIVED
Thursday, December 16, 2004EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, November 16, 2004PUBLISHED FOR OPPOSITION
Wednesday, October 27, 2004NOTICE OF PUBLICATION
Monday, September 20, 2004LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, September 14, 2004ASSIGNED TO LIE
Monday, September 6, 2004APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, September 6, 2004ASSIGNED TO EXAMINER
Monday, March 1, 2004NEW APPLICATION ENTERED IN TRAM