SMART CHOICES Trademark

Trademark Overview


On Thursday, June 5, 2025, a trademark application was filed for SMART CHOICES with the United States Patent and Trademark Office. The USPTO has given the SMART CHOICES trademark a serial number of 99219797. The federal status of this trademark filing is REGISTERED as of Tuesday, January 13, 2026. This trademark is owned by ESTES COMPANY, LLC. The SMART CHOICES trademark is filed in the Construction & Repair Services category with the following description:

Building construction services; Building construction supervision; Construction management; Construction planning; Construction project management services; Construction services, namely, planning, laying out and custom construction of commercial buildings; General construction contracting
smart choices

General Information


Serial Number99219797
Word MarkSMART CHOICES
Filing DateThursday, June 5, 2025
Status700 - REGISTERED
Status DateTuesday, January 13, 2026
Registration Number8102068
Registration DateTuesday, January 13, 2026
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 25, 2025

Trademark Statements


Goods and ServicesBuilding construction services; Building construction supervision; Construction management; Construction planning; Construction project management services; Construction services, namely, planning, laying out and custom construction of commercial buildings; General construction contracting

Classification Information


International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateThursday, June 5, 2025
Primary Code037
First Use Anywhere DateMonday, October 17, 2011
First Use In Commerce DateMonday, October 17, 2011

Trademark Owner History


Party NameESTES COMPANY, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressDAVENPORT, IA 52801

Party NameESTES COMPANY, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressDAVENPORT, IA 52801

Party NameESTES COMPANY, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressDAVENPORT, IA 52801

Trademark Events


Event DateEvent Description
Thursday, June 5, 2025NEW APPLICATION ENTERED
Thursday, June 5, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, June 5, 2025APPLICATION FILING RECEIPT MAILED
Monday, October 27, 2025ASSIGNED TO EXAMINER
Monday, October 27, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 19, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 25, 2025PUBLISHED FOR OPPOSITION
Tuesday, November 25, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 13, 2026REGISTERED-PRINCIPAL REGISTER
Tuesday, January 13, 2026NOTICE OF REGISTRATION CONFIRMATION EMAILED