| Serial Number | 77793398 |
| Word Mark | SMART CHOICE COMMERCIAL LOAN |
| Filing Date | Thursday, July 30, 2009 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 30, 2016 |
| Registration Number | 3792489 |
| Registration Date | Tuesday, May 25, 2010 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 1, 2009 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "COMMERCIAL LOAN" |
| Description of Mark | The mark consists of The term "SmartChoice" in sentence case with bold italic font and the "o" replaced with a lightbulb together with the term "COMMERCIAL LOAN" in capital times new roman font underneath. |
| Goods and Services | Commercial lending services |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 30, 2016 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, November 1, 2007 |
| First Use In Commerce Date | Thursday, July 30, 2009 |
| Party Name | Mercantile Capital Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Altamonte Springs, FL 32714 |
| Party Name | Mercantile Capital Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Altamonte Springs, FL 32714 |
| Party Name | Mercantile Capital Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Altamonte Springs, FL 32714 |
| Event Date | Event Description |
| Friday, December 30, 2016 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, June 1, 2010 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, May 25, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Friday, April 16, 2010 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
| Monday, December 21, 2009 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, December 1, 2009 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 1, 2009 | PUBLISHED FOR OPPOSITION |
| Thursday, October 29, 2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, October 29, 2009 | ASSIGNED TO LIE |
| Wednesday, October 14, 2009 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 14, 2009 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, October 14, 2009 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, October 14, 2009 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, October 14, 2009 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, October 8, 2009 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 8, 2009 | NON-FINAL ACTION E-MAILED |
| Thursday, October 8, 2009 | NON-FINAL ACTION WRITTEN |
| Wednesday, October 7, 2009 | ASSIGNED TO EXAMINER |
| Tuesday, August 4, 2009 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Monday, August 3, 2009 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, August 3, 2009 | NEW APPLICATION ENTERED IN TRAM |