SMART CHOICE Trademark

Trademark Overview

On Thursday, March 23, 2017, a trademark application was filed for SMART CHOICE with the United States Patent and Trademark Office. The USPTO has given the SMART CHOICE trademark a serial number of 87383558. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Tuesday, September 23, 2025. This trademark is owned by Chevron Intellectual Property LLC. The SMART CHOICE trademark is filed in the Advertising, Business and Retail Services category with the following description:

Providing consultation services in the fields of lubricants, fluids and coolants, namely, providing expertise to customers regarding product selection, Providing information and advice in the fields of lubricants, fluids and coolants to increase accuracy and efficiency In product selection and installation by customers
smart choice

General Information

Serial Number87383558
Word MarkSMART CHOICE
Filing DateThursday, March 23, 2017
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateTuesday, September 23, 2025
Registration Number5751866
Registration DateTuesday, May 14, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 18, 2017

Trademark Statements

Goods and ServicesProviding consultation services in the fields of lubricants, fluids and coolants, namely, providing expertise to customers regarding product selection, Providing information and advice in the fields of lubricants, fluids and coolants to increase accuracy and efficiency In product selection and installation by customers

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, March 28, 2017
Primary Code035
First Use Anywhere DateFriday, May 12, 2017
First Use In Commerce DateFriday, May 12, 2017

Trademark Owner History

Party NameChevron Intellectual Property LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressHouston, TX 77002
Party NameChevron Intellectual Property LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSan Ramon, CA 94583
Party NameChevron Intellectual Property LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSan Ramon, CA 94583

Trademark Events

Event DateEvent Description
Monday, June 5, 2017ASSIGNED TO EXAMINER
Tuesday, June 6, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 28, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, March 27, 2017NEW APPLICATION ENTERED
Tuesday, March 28, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, September 12, 2018SOU TEAS EXTENSION RECEIVED
Tuesday, July 18, 2017PUBLISHED FOR OPPOSITION
Tuesday, July 18, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 12, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, March 9, 2018SOU TEAS EXTENSION RECEIVED
Friday, March 9, 2018SOU EXTENSION 1 FILED
Friday, March 9, 2018SOU EXTENSION 1 GRANTED
Tuesday, March 13, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, September 12, 2018SOU EXTENSION 2 FILED
Wednesday, September 12, 2018SOU EXTENSION 2 GRANTED
Friday, September 14, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, March 11, 2019USE AMENDMENT FILED
Tuesday, March 26, 2019STATEMENT OF USE PROCESSING COMPLETE
Tuesday, May 14, 2019REGISTERED-PRINCIPAL REGISTER
Monday, March 11, 2019TEAS STATEMENT OF USE RECEIVED
Tuesday, March 26, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, April 5, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, April 6, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, October 3, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, October 3, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, October 3, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 13, 2025TEAS SECTION 8 & 15 RECEIVED
Tuesday, September 23, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, September 23, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, September 23, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, May 14, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, October 3, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, October 3, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED

Related Keywords

choice smart providing coolants product selection fluids customers lubricants fields installation increase