SMART CHOICE Trademark

Trademark Overview


On Monday, April 13, 2009, a trademark application was filed for SMART CHOICE with the United States Patent and Trademark Office. The USPTO has given the SMART CHOICE trademark a serial number of 77712278. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, August 20, 2021. This trademark is owned by Serta, Inc.. The SMART CHOICE trademark is filed in the Furniture Products category with the following description:

Mattresses and mattress foundations
smart choice

General Information


Serial Number77712278
Word MarkSMART CHOICE
Filing DateMonday, April 13, 2009
Status710 - CANCELLED - SECTION 8
Status DateFriday, August 20, 2021
Registration Number3908622
Registration DateTuesday, January 18, 2011
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 16, 2010

Trademark Statements


Goods and ServicesMattresses and mattress foundations

Classification Information


International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 20, 2021
Primary Code020
First Use Anywhere DateThursday, March 19, 2009
First Use In Commerce DateThursday, March 19, 2009

Trademark Owner History


Party NameSerta, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressHoffman Estates, IL 60192

Party NameSerta, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressHoffman Estates, IL 60192

Party NameSerta, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressHoffman Estates, IL 60192

Trademark Events


Event DateEvent Description
Friday, August 20, 2021CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, January 18, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, February 24, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, February 24, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, February 24, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, December 19, 2016TEAS SECTION 8 & 15 RECEIVED
Wednesday, July 27, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 27, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 18, 2011REGISTERED-PRINCIPAL REGISTER
Tuesday, December 14, 2010NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, December 13, 2010LAW OFFICE REGISTRATION REVIEW COMPLETED
Monday, December 13, 2010ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, November 24, 2010STATEMENT OF USE PROCESSING COMPLETE
Thursday, November 11, 2010USE AMENDMENT FILED
Wednesday, November 24, 2010CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, November 11, 2010TEAS STATEMENT OF USE RECEIVED
Tuesday, May 11, 2010NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 16, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 16, 2010PUBLISHED FOR OPPOSITION
Wednesday, January 13, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, January 13, 2010ASSIGNED TO LIE
Wednesday, December 23, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, December 22, 2009TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, December 21, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, December 21, 2009TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, June 29, 2009NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 29, 2009NON-FINAL ACTION E-MAILED
Monday, June 29, 2009NON-FINAL ACTION WRITTEN
Monday, June 29, 2009ASSIGNED TO EXAMINER
Thursday, April 16, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, April 16, 2009NEW APPLICATION ENTERED IN TRAM