SMART BUY-UP Trademark

Trademark Overview


On Thursday, August 8, 2019, a trademark application was filed for SMART BUY-UP with the United States Patent and Trademark Office. The USPTO has given the SMART BUY-UP trademark a serial number of 88572209. The federal status of this trademark filing is REGISTERED as of Tuesday, September 29, 2020. This trademark is owned by Global Atlantic Financial Company. The SMART BUY-UP trademark is filed in the Insurance & Financial Services category with the following description:

Life insurance, namely, life insurance underwriting, life insurance brokerage, and life insurance settlement services; life insurance brokerage services; life insurance underwriting services; claims management and adjustment services for life insurance; insurance claims administration and processing services; claims management and adjustment services for life insurance, life insurance claims administration, life insurance claims processing services
smart buy-up

General Information


Serial Number88572209
Word MarkSMART BUY-UP
Filing DateThursday, August 8, 2019
Status700 - REGISTERED
Status DateTuesday, September 29, 2020
Registration Number6165448
Registration DateTuesday, September 29, 2020
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 3, 2019

Trademark Statements


Disclaimer with Predetermined Text"BUY-UP"
Goods and ServicesLife insurance, namely, life insurance underwriting, life insurance brokerage, and life insurance settlement services; life insurance brokerage services; life insurance underwriting services; claims management and adjustment services for life insurance; insurance claims administration and processing services; claims management and adjustment services for life insurance, life insurance claims administration, life insurance claims processing services
Pseudo MarkSMART BUY UP

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, August 26, 2019
Primary Code036
First Use Anywhere DateMonday, March 16, 2020
First Use In Commerce DateMonday, March 16, 2020

Trademark Owner History


Party NameGlobal Atlantic Financial Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBrighton, MA 02135

Party NameGlobal Atlantic Financial Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBrighton, MA 02135

Party NameGlobal Atlantic Financial Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBrighton, MA 02135

Trademark Events


Event DateEvent Description
Tuesday, September 29, 2020REGISTERED-PRINCIPAL REGISTER
Friday, August 28, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, August 27, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, August 10, 2020STATEMENT OF USE PROCESSING COMPLETE
Tuesday, July 28, 2020USE AMENDMENT FILED
Monday, August 10, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, July 28, 2020TEAS STATEMENT OF USE RECEIVED
Tuesday, January 28, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 3, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 3, 2019PUBLISHED FOR OPPOSITION
Wednesday, November 13, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, October 30, 2019ASSIGNED TO LIE
Tuesday, October 22, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, October 22, 2019EXAMINER'S AMENDMENT ENTERED
Tuesday, October 22, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, October 22, 2019EXAMINERS AMENDMENT E-MAILED
Tuesday, October 22, 2019EXAMINERS AMENDMENT -WRITTEN
Friday, October 18, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, October 18, 2019NON-FINAL ACTION E-MAILED
Friday, October 18, 2019NON-FINAL ACTION WRITTEN
Friday, October 11, 2019ASSIGNED TO EXAMINER
Monday, August 26, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, August 12, 2019NEW APPLICATION ENTERED IN TRAM