| Serial Number | 77227144 |
| Word Mark | SMART ASSORTMENT A TREE OF LIFE PROGRAM |
| Filing Date | Wednesday, July 11, 2007 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 24, 2014 |
| Registration Number | 3397829 |
| Registration Date | Tuesday, March 18, 2008 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 1, 2008 |
| Indication of Colors claimed | The color(s) black, white, red and aqua blue is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "PROGRAM" |
| Description of Mark | The mark consists of a bullseye partially covering an aqua blue square, the bullseye is black and white with a red center and a red arrow outlined in white pointing at the center and the words "Smart Assortment" in black and the words "A TREE OF LIFE PROGRAM" in red capital letters under the word "assortment". |
| Goods and Services | Advertising and promotion services and related consulting; Advertising consultation; Advertising, marketing and promotion services; Business marketing consulting services; Business marketing services; Marketing consultation in the field of food, beverage and nutritional supplements |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 24, 2014 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, June 28, 2006 |
| First Use In Commerce Date | Wednesday, June 28, 2006 |
| Party Name | TREE OF LIFE, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | ST. AUGUSTINE, FL 32095 |
| Party Name | Tree of Life, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | St. Augustine, FL 32095 |
| Party Name | Tree of Life, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | St. Augustine, FL 32095 |
| Party Name | Tree of Life, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | St. Augustine, FL 32095 |
| Event Date | Event Description |
| Friday, October 24, 2014 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, August 28, 2013 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, March 16, 2011 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, March 16, 2011 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, February 10, 2010 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, June 25, 2008 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, June 25, 2008 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, March 18, 2008 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 1, 2008 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 12, 2007 | NOTICE OF PUBLICATION |
| Wednesday, November 28, 2007 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, November 28, 2007 | ASSIGNED TO LIE |
| Wednesday, October 24, 2007 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, October 11, 2007 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, October 11, 2007 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 11, 2007 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 11, 2007 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, September 27, 2007 | ASSIGNED TO EXAMINER |
| Tuesday, July 17, 2007 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Monday, July 16, 2007 | NEW APPLICATION ENTERED IN TRAM |