SMART ALEX GREAT INGREDIENTS. GREAT TASTE. NOW THAT'S SMART. Trademark

Trademark Overview


On Sunday, September 30, 2012, a trademark application was filed for SMART ALEX GREAT INGREDIENTS. GREAT TASTE. NOW THAT'S SMART. with the United States Patent and Trademark Office. The USPTO has given the SMART ALEX GREAT INGREDIENTS. GREAT TASTE. NOW THAT'S SMART. trademark a serial number of 85742186. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 12, 2023. This trademark is owned by Bruce Miller Creative, LLC. The SMART ALEX GREAT INGREDIENTS. GREAT TASTE. NOW THAT'S SMART. trademark is filed in the Staple Food Products category with the following description:

tortilla chips
smart alex great ingredients. great taste. now that's smart.

General Information


Serial Number85742186
Word MarkSMART ALEX GREAT INGREDIENTS. GREAT TASTE. NOW THAT'S SMART.
Filing DateSunday, September 30, 2012
Status710 - CANCELLED - SECTION 8
Status DateFriday, May 12, 2023
Registration Number5073481
Registration DateTuesday, November 1, 2016
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 27, 2013

Trademark Statements


Goods and Servicestortilla chips
Description of MarkThe mark consists of arced stylized wording "SMART ALEX" centered above an illustration of a grinning boy wearing glasses with freckles below his glasses near the corner of his mouth. The boy is shown from his shoulders and up and is wearing a shirt. Below the illustration is an outlined rectangular banner with the stylized wording "GREAT INGREDIENTS. GREAT TASTE. NOW THAT'S SMART.".
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, May 12, 2023
Primary Code030
First Use Anywhere DateThursday, September 8, 2016
First Use In Commerce DateThursday, September 8, 2016

Trademark Owner History


Party NameBruce Miller Creative, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressStamford, CT 06903

Party NameBruce Miller Creative, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressStamford, CT 06903

Party NameBruce Miller Creative, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressStamford, CT 06903

Trademark Events


Event DateEvent Description
Friday, May 12, 2023CANCELLED SEC. 8 (6-YR)
Monday, November 1, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, November 1, 2016REGISTERED-PRINCIPAL REGISTER
Thursday, September 29, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, September 28, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, September 21, 2016ASSIGNED TO EXAMINER
Tuesday, September 20, 2016STATEMENT OF USE PROCESSING COMPLETE
Monday, September 12, 2016USE AMENDMENT FILED
Monday, September 12, 2016TEAS STATEMENT OF USE RECEIVED
Thursday, April 28, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, April 27, 2016SOU EXTENSION 5 GRANTED
Tuesday, April 12, 2016SOU EXTENSION 5 FILED
Tuesday, April 12, 2016TEAS EXTENSION RECEIVED
Tuesday, April 12, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, October 1, 2015NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Wednesday, September 30, 2015SOU EXTENSION 4 GRANTED
Monday, September 28, 2015SOU EXTENSION 4 FILED
Monday, September 28, 2015TEAS EXTENSION RECEIVED
Thursday, April 30, 2015NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Wednesday, April 29, 2015SOU EXTENSION 3 GRANTED
Monday, April 20, 2015SOU EXTENSION 3 FILED
Monday, April 20, 2015TEAS EXTENSION RECEIVED
Friday, October 31, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Thursday, October 30, 2014SOU EXTENSION 2 GRANTED
Tuesday, October 14, 2014SOU EXTENSION 2 FILED
Thursday, October 30, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, October 14, 2014TEAS EXTENSION RECEIVED
Thursday, June 12, 2014WITHDRAWAL OF ATTORNEY GRANTED
Thursday, June 12, 2014TEAS WITHDRAWAL OF ATTORNEY RECEIVED
Wednesday, April 16, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, April 14, 2014SOU EXTENSION 1 GRANTED
Monday, April 14, 2014SOU EXTENSION 1 FILED
Monday, April 14, 2014TEAS EXTENSION RECEIVED
Tuesday, October 22, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, August 27, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 27, 2013PUBLISHED FOR OPPOSITION
Wednesday, August 7, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 16, 2013WITHDRAWN FROM PUB OTQR REQUEST
Friday, July 5, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, July 1, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, June 21, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, June 21, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, June 21, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, January 29, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, January 29, 2013NON-FINAL ACTION E-MAILED
Tuesday, January 29, 2013NON-FINAL ACTION WRITTEN
Tuesday, January 29, 2013ASSIGNED TO EXAMINER
Wednesday, October 31, 2012PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Tuesday, October 30, 2012ASSIGNED TO LIE
Wednesday, October 17, 2012TEAS VOLUNTARY AMENDMENT RECEIVED
Friday, October 5, 2012NOTICE OF DESIGN SEARCH CODE MAILED
Thursday, October 4, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, October 3, 2012NEW APPLICATION ENTERED