| Serial Number | 97753802 |
| Word Mark | SMAA |
| Filing Date | Friday, January 13, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 27, 2024 |
| Registration Number | 7314260 |
| Registration Date | Tuesday, February 27, 2024 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 12, 2023 |
| Goods and Services | Brand concept and brand development services for corporate and individual clients; Brand positioning services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Marketing consultation in the field of personal brand development and promotion for businesses and/or individuals; Marketing consultation in the field of career development; Marketing consultation in the field of leadership development; Marketing consultation in the field of executive coaching; Business consultation in the field of personal brand development and promotion for businesses and/or individuals; Business consultation in the field of career development; Business consultation in the field of executive coaching; Business consultation in the field of leadership development; Business consultation and management regarding marketing activities and launching of new products; Business marketing consulting services; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Social media strategy and marketing consultancy; training services in the field of social networking best practices, information security, privacy and data protection, content sensitivity, ethics, and security awareness; Consulting services in the field of online social networking and social media services; consulting services in the field of recognizing what employers are looking for when reviewing the social media accounts of current and future employees |
| Certification Mark Statement | The certification mark, as used by persons authorized by the certifier, certifies that the person displaying the mark has demonstrated a specific level of training in social networking best practices, information security, privacy and data protection, content sensitivity, ethics, and security awareness, in accordance with standards established by the certifier. |
| International Class | B - |
| US Class Codes | B |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 3, 2023 |
| Primary Code | B |
| First Use Anywhere Date | Wednesday, January 4, 2023 |
| First Use In Commerce Date | Wednesday, January 4, 2023 |
| Party Name | LIFEBRAND INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | West Chester, PA 19380 |
| Party Name | LIFEBRAND INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | West Chester, PA 19380 |
| Party Name | LIFEBRAND INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | West Chester, PA 19380 |
| Event Date | Event Description |
| Friday, April 14, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, January 17, 2023 | NEW APPLICATION ENTERED |
| Friday, February 3, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, April 21, 2023 | NON-FINAL ACTION WRITTEN |
| Friday, April 21, 2023 | NON-FINAL ACTION E-MAILED |
| Friday, April 21, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, June 6, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, November 8, 2023 | ASSIGNED TO LIE |
| Wednesday, November 8, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, November 8, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, November 9, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 12, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, November 22, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 12, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 27, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 16, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, July 16, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, July 16, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, July 16, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, July 16, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, July 16, 2024 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Tuesday, July 16, 2024 | WITHDRAWAL OF ATTORNEY GRANTED |
| Tuesday, February 27, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |