| Serial Number | 88687881 |
| Word Mark | SM PASS+ |
| Filing Date | Monday, November 11, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 18, 2020 |
| Registration Number | 6128505 |
| Registration Date | Tuesday, August 18, 2020 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 2, 2020 |
| Pseudo Mark | STEVEN MADDEN PLUS |
| Goods and Services | Arranging and conducting loyalty program for customers to promote the sale of merchandise; Providing incentive award programs for customers through the issuance of loyalty points for the purchase of merchandise; Administration of a customer loyalty reward program which provides membership benefits, rewards, offers, coupons or other incentives based on customer purchases and activities; Customer loyalty rewards program for shoppers for commercial, promotional or advertising purposes; Administration of a customer loyalty program that allows members to earn and redeem points via purchases and social networking activities in exchange for discounts on future purchases; Administration of a customer loyalty program which provides free or discount merchandise based on reward points earned |
| Disclaimer with Predetermined Text | "PASS" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 18, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, November 8, 2019 |
| First Use In Commerce Date | Friday, November 8, 2019 |
| Party Name | Steven Madden, Ltd. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Long Island City, NY 11104 |
| Party Name | Steven Madden, Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Long Island City, NY 11104 |
| Party Name | Steven Madden, Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Long Island City, NY 11104 |
| Event Date | Event Description |
| Wednesday, May 10, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, May 10, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, May 10, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, August 18, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 2, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 2, 2020 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 13, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 28, 2020 | ASSIGNED TO LIE |
| Tuesday, April 21, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, April 10, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, April 10, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, April 10, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, February 20, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, February 20, 2020 | NON-FINAL ACTION E-MAILED |
| Thursday, February 20, 2020 | NON-FINAL ACTION WRITTEN |
| Thursday, February 13, 2020 | ASSIGNED TO EXAMINER |
| Monday, November 18, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, November 14, 2019 | NEW APPLICATION ENTERED |