| Serial Number | 87784073 |
| Word Mark | SM PASS |
| Filing Date | Monday, February 5, 2018 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Wednesday, April 30, 2025 |
| Registration Number | 5707560 |
| Registration Date | Tuesday, March 26, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 8, 2019 |
| Pseudo Mark | STEVE MADDEN PASS |
| Goods and Services | arranging and conducting loyalty program for customers to promote the sale of apparel, footwear and handbags; providing incentive award programs for customers through the issuance of loyalty points for the purchase of apparel, footwear and handbags; administration of a customer loyalty reward program which provides membership benefits, rewards, offers, coupons or other incentives based on customer purchases and activities; customer loyalty rewards program for shoppers for commercial, promotional or advertising purposes; administration of a customer loyalty program that allows members to earn and redeem points via purchases and social networking activities in exchange for discounts on future purchases; administration of a customer loyalty program which provides free or discount apparel, footwear and handbags based on reward points earned |
| NOT AVAILABLE | "PASS" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 13, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, October 25, 2017 |
| First Use In Commerce Date | Wednesday, October 25, 2017 |
| Party Name | Steven Madden Ltd. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Long Island City, NY 11104 |
| Party Name | Steven Madden Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Long Island City, NY 11104 |
| Party Name | Steven Madden Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Long Island City, NY 11104 |
| Event Date | Event Description |
| Tuesday, May 29, 2018 | NON-FINAL ACTION WRITTEN |
| Thursday, February 8, 2018 | NEW APPLICATION ENTERED |
| Tuesday, February 13, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 18, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, May 29, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, May 29, 2018 | NON-FINAL ACTION E-MAILED |
| Monday, October 22, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, October 22, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, October 22, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, January 8, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, October 22, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, November 29, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 19, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 8, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 26, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, August 14, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, August 14, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, March 26, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, May 10, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, May 10, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, May 10, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, January 14, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, April 30, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, April 30, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, April 30, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |