| Serial Number | 99146903 |
| Word Mark | SM |
| Filing Date | Monday, April 21, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 9, 2025 |
| Registration Number | 8057471 |
| Registration Date | Tuesday, December 9, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 21, 2025 |
| Goods and Services | Entertainment services in the nature of organizing social entertainment events; Entertainment services in the nature of hosting social entertainment events |
| Pseudo Mark | SIMPLE MOTIVE |
| Goods and Services | Taproom services; Taproom services featuring craft beer; Taproom services featuring beer brewed on the premises; Brewpub services; Restaurant services |
| Description of Mark | The mark consists of the letters "SM" comprised of 3 stylized lines, wherein the "S" and the "M" are overlapping one another. |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 21, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, November 30, 2018 |
| First Use In Commerce Date | Friday, November 30, 2018 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 21, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | Friday, November 30, 2018 |
| First Use In Commerce Date | Friday, November 30, 2018 |
| Party Name | Simple Motive Brewing Co. LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Yonkers, NY 10701 |
| Party Name | Simple Motive Brewing Co. LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Yonkers, NY 10701 |
| Party Name | Simple Motive Brewing Co. LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Yonkers, NY 10701 |
| Event Date | Event Description |
| Monday, April 21, 2025 | NEW APPLICATION ENTERED |
| Monday, April 21, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, August 29, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, August 29, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, September 13, 2025 | ASSIGNED TO EXAMINER |
| Thursday, September 18, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 15, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 21, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 21, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 9, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 9, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |