| Serial Number | 97407768 |
| Word Mark | SLOW AND STEADY WINS THE RACE |
| Filing Date | Thursday, May 12, 2022 |
| Status | 733 - FOURTH EXTENSION - GRANTED |
| Status Date | Tuesday, May 27, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 4, 2023 |
| Description of Mark | The mark consists of the representation of a tortoise holding a trophy with the terms SLOW AND STEADY WINS THE RACE within an outer circle encompassing the tortoise. |
| Goods and Services | Printed publications, namely, reports, newsletters, pamphlets, periodicals, and educational books featuring investment news and commentary |
| Goods and Services | Investment advisory services; investment management; mutual fund brokerage, distribution and investment; providing online financial information in the field of investments; financial sponsorship of cultural and performing arts events |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 17, 2022 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 17, 2022 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Ariel Investments, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60601 |
| Party Name | Ariel Investments, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60601 |
| Event Date | Event Description |
| Wednesday, March 1, 2023 | ASSIGNED TO EXAMINER |
| Monday, May 16, 2022 | NEW APPLICATION ENTERED |
| Tuesday, May 17, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, May 18, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, March 1, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 15, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 4, 2023 | PUBLISHED FOR OPPOSITION |
| Saturday, December 2, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, April 4, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 30, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, November 30, 2023 | SOU TEAS EXTENSION RECEIVED |
| Thursday, November 30, 2023 | SOU EXTENSION 1 FILED |
| Thursday, November 30, 2023 | SOU EXTENSION 1 GRANTED |
| Thursday, May 30, 2024 | SOU TEAS EXTENSION RECEIVED |
| Thursday, May 30, 2024 | SOU EXTENSION 2 GRANTED |
| Thursday, May 30, 2024 | SOU EXTENSION 2 FILED |
| Friday, May 31, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, June 13, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Sunday, December 1, 2024 | SOU EXTENSION 3 FILED |
| Tuesday, May 27, 2025 | SOU EXTENSION 4 FILED |
| Tuesday, May 27, 2025 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, May 27, 2025 | SOU EXTENSION 4 GRANTED |
| Monday, September 15, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, March 3, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Saturday, November 30, 2024 | SOU TEAS EXTENSION RECEIVED |
| Sunday, December 1, 2024 | SOU EXTENSION 3 GRANTED |