| Serial Number | 98935020 |
| Word Mark | SINCE 1984 |
| Filing Date | Friday, January 3, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, November 11, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 11, 2025 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Alcoholic cocktails, namely, highballs; Liquors; Alcoholic cocktails; alcoholic beverages except for beers; alcoholic beverages containing whisky; premixed alcoholic beverages, other than beer-based |
| Description of Mark | The mark consists of stylized designs of a lady in a dress wearing a hat, and a man in a suit wearing a hat. Above the designs of the man and woman, the wording "SINCE 1984" appears in stylized text. Above the text, Japanese characters appear inside five boxes that stack on top of each other, two on top and three on bottom. The top right and the bottom middle boxes are shaded, and another Japanese character appears to the left of the boxes. |
| Pseudo Mark | TARUHAI KURABU SINCE NINETEEN EIGHTY FOUR; TARUHAI KURABU SINCE ONE NINE EIGHT FOUR; TARUHAI KURABU SINCE ONE THOUSAND NINE HUNDRED EIGHTY FOUR |
| NOT AVAILABLE | "SINCE 1984" and the non-Latin characters that transliterate to "HA-I" |
| NOT AVAILABLE | The non-Latin characters in the mark transliterate to "TARU HA-I KU-RA-BU" and this means "BARREL, HIGHBALL, CLUB" in English. |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 3, 2025 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Asahi Group Holdings, Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Tokyo 130-8602 JP |
| Party Name | Asahi Group Holdings, Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Tokyo 130-8602 JP |
| Event Date | Event Description |
| Friday, January 3, 2025 | NEW APPLICATION ENTERED |
| Tuesday, June 3, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 3, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, June 14, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, July 1, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, July 1, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, July 1, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 26, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 26, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 26, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, October 2, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, October 17, 2025 | ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED |
| Wednesday, November 5, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 11, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 11, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 25, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, November 25, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, November 25, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, November 25, 2025 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |