SINCE 1897 BETTER TENSION Trademark
Trademark Overview
On Monday, January 26, 2026, a trademark application was filed for SINCE 1897 BETTER TENSION with the United States Patent and Trademark Office. The USPTO has given the SINCE 1897 BETTER TENSION trademark a serial number of 99615723. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, January 26, 2026. This trademark is owned by DWP Holdings Corp.. The SINCE 1897 BETTER TENSION trademark is filed in the Light Beverage Products category with the following description:
Non-alcoholic beverages containing fruit juices; Non-alcoholic water-based beverages also containing plum extract; Concentrates for making fruit drinks; Non-alcoholic punches; Concentrated fruit juice
General Information
| Serial Number | 99615723 |
| Word Mark | SINCE 1897 BETTER TENSION |
| Filing Date | Monday, January 26, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, January 26, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Description of Mark | The mark consists of of an open, accordion style red and white hand fan with a red and white folding handle, shown above the wording "SINCE 1897" in red. Underneath the fan design, is the term, “BETTER TENSION” in a stacked position enclosed in a green rectangular frame with extended side elements. The term, “BETTER ” is shown in green in block letters and the term, “TENSION,” is shown in green in block letters with black shadowing. |
| Indication of Colors claimed | The color(s) red, white, green, black is/are claimed as a feature of the mark. |
| Goods and Services | Non-alcoholic beverages containing fruit juices; Non-alcoholic water-based beverages also containing plum extract; Concentrates for making fruit drinks; Non-alcoholic punches; Concentrated fruit juice |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 26, 2026 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | DWP Holdings Corp. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 11 - Company |
| Address | Seoul 04516
KR |
Trademark Events
| Event Date | Event Description |
| Monday, January 26, 2026 | NEW APPLICATION ENTERED |
| Monday, January 26, 2026 | APPLICATION FILING RECEIPT MAILED |
