SINCE 1897 BETTER PRUNE Trademark
Trademark Overview
On Monday, January 26, 2026, a trademark application was filed for SINCE 1897 BETTER PRUNE with the United States Patent and Trademark Office. The USPTO has given the SINCE 1897 BETTER PRUNE trademark a serial number of 99615726. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, January 26, 2026. This trademark is owned by DWP Holdings Corp.. The SINCE 1897 BETTER PRUNE trademark is filed in the Light Beverage Products category with the following description:
Non-alcoholic beverages containing fruit juices; Non-alcoholic water-based beverages also containing prunes; Fruit-flavored beverages; Concentrated fruit juice; Non-alcoholic punches
General Information
| Serial Number | 99615726 |
| Word Mark | SINCE 1897 BETTER PRUNE |
| Filing Date | Monday, January 26, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, January 26, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | The color(s) red, white, purple, pink is/are claimed as a feature of the mark. |
| Goods and Services | Non-alcoholic beverages containing fruit juices; Non-alcoholic water-based beverages also containing prunes; Fruit-flavored beverages; Concentrated fruit juice; Non-alcoholic punches |
| Description of Mark | The mark consists of an open, accordion style red and white hand fan with a red and white folding handle, shown above the wording "SINCE 1897" in red. Underneath the fan design, is the term, “BETTER PRUNE” in a stacked position enclosed in a purple rectangular frame with extended side elements. The term, “BETTER ” is shown in purple in block letters and the term, “PRUNE,” is shown in pink in block letters with purple shadowing. |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 26, 2026 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | DWP Holdings Corp. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 11 - Company |
| Address | Seoul 04516
KR |
Trademark Events
| Event Date | Event Description |
| Monday, January 26, 2026 | NEW APPLICATION ENTERED |
| Monday, January 26, 2026 | APPLICATION FILING RECEIPT MAILED |
